Tag Management Specialist

What You’ll Do:

As an Implementation Specialist at Unlock, you provide support across multiple lines of business, bridging the gap between client business objectives and Unlock Health’s campaign strategy and reporting.  This is not a reporting role, but rather touches on all of the items that make reporting possible for the media and SEO teams – from Tag Management and web analytics to call and conversion tracking, and all of the technology that connects these platforms.

We’re seeking a curious and technically minded individual with strong communication skills who is eager to develop expertise in technical marketing and support data-driven client storytelling by; someone who can uncover insights, support client storytelling, and collaborating across teams. You’ll gain a strong understanding of our products and services and how they work together to create client value, while rolling up your sleeves to assist in the implementation of customized tracking solutions that help drive marketing results in the healthcare space.

The Implementation Specialist is a technical role. You will work with numerous MarTech platforms such as Google Tag Manager or Piwik Pro for web tagging, GA4/Piwik/Adobe analytics for web traffic analysis, HIPAA compliance tools like Freshpaint or Ours Privacy, as well as numerous custom solutions such as Unlock Secure Conversions and our reporting dashboards.

Responsibilities:

Tracking Technology Implementation and Support

• Serve as the primary day-to-day resource for tracking tech implementation, web tagging, and campaign tracking support
• Own the creation and QA/Troubleshooting of tracking phone numbers for client campaigns using platforms like CallTrackingMetrics, CallRail, Invoca, and others
• Support CRM integrations and assist in the deployment of custom tracking solutions for clients as needed

Client-Facing MarTech Support

• Consult with clients on tracking solutions and the best paths to measure their marketing goals
• Serve as a subject matter expert of the web tracking landscape for internal teams and on client calls as necessary
• Troubleshoot ad-hoc client tracking requests

Data Wrangling & Tool Use

• Investigate web and campaign traffic trends over time to discover insights on conversion paths and optimization goals
• Interpret conversion trends for campaign team
• Assist in reporting from a storytelling perspective

Collaboration & Continuous Improvement

• Manage multiple client priorities simultaneously, maintaining attention to detail and deadlines in a fast-paced environment
• Partner with internal teams (Account Management, Paid Media, SEO, MarTech) to ensure that strategy and execution are supported by technology
• Provide feedback on processes and help improve the way MarTech work is delivered
• Contribute to Unlock’s knowledge sharing by documenting processes and best practices

Qualifications:

• Bachelor’s degree in Business Analytics, or Marketing Analytics
• Healthcare experience preferred
• Agency or consulting experience
• Familiarity with site analytics tools (Google Analytics 4, Piwik, Adobe Analytics) and paid media/SEO metrics
• Familiarity with digital media platforms (Google Ads, Meta Ads, LinkedIn Ads, etc)
• 2+ years of proven experience in a marketing role
• Proven experience working with Analytics and Tagging tools
• Strong analytical, problem-solving, and data storytelling skills
• Excellent communication and interpersonal skills
• HTML and scripting experience nice to have