Student Marketing Consultant

Role:  Student Marketing Consultant (6-month contract)

Location: China

Job type: Full time, Contract

Why QS?

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst thriving personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you’ll be responsible for implementing real change in the international higher education landscape. You’ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We’re confident you’ll feel right at home here. QS was named as one of Newsweek’s Top 100 Most Loved Workplaces® in the UK (October 2023) – recognition of the respect, trust and appreciation that drive our culture every day and as a gold-accredited Investors in People organisation – putting us among the top 28% of workplaces globally – it’s official: QS is a place where everyone can thrive.

The Role: 

We are seeking an experienced Student Marketing Consultant to join us on a six-month independent contractor basis. This role is focused on engaging, attracting, and qualifying high-potential students in China who are suitable for international master’s and MBA study.

This is a hands-on, market-facing role that will work across online and offline student engagement channels, including recruitment events, digital platforms, partnerships, and student-facing marketing initiatives. The consultant will play a key role in ensuring that student volume is matched with student quality, with a clear focus on academic readiness, motivation, and ability to study abroad.

The ideal candidate brings strong local market knowledge, proven experience in international education marketing, and a deep understanding of how to identify and engage the right students in China.

Role responsibilities:

Student marketing and engagement

• Plan and execute student marketing and engagement activities in China across online and offline channels.
• Support and enhance student recruitment events with a focus on attracting high-quality candidates.
• Engage directly with prospective students to assess suitability for international master’s and MBA programs.

Quality-focused recruitment

• Prioritise student quality over volume, ensuring candidates have the academic profile, motivation, and financial readiness to study abroad.
• Work closely with internal teams to align student targeting with partner university expectations.
• Provide market insight on student behaviour, decision drivers, and quality indicators in China.

Digital and platform engagement

• Leverage student recruitment websites, digital platforms, and local channels to drive qualified student interest.
• Advise on China-specific digital engagement approaches, including content, channels, and partnerships.
• Support optimisation of student journeys from first engagement through event participation and follow-up.

Market expertise and advisory

• Act as a China market specialist, advising on best practices for engaging international postgraduate candidates.
• Share insights on competitive landscape, student expectations, and emerging trends.
• Provide clear feedback and recommendations to improve student engagement strategies.

Collaboration and delivery

• Work closely with events, marketing, sales, and operations teams to ensure cohesive delivery.
• Support the execution of campaigns and initiatives within agreed timelines and objectives.
• Contribute to reporting and post-activity analysis focused on student quality and outcomes

Key skills and experience:

• Proven experience in student marketing or recruitment for international education in China.
• Strong understanding of the Chinese postgraduate student market, particularly for master’s and MBA study abroad.
• Experience working with recruitment events, education platforms, or student engagement initiatives.
• Demonstrated ability to identify, attract, and engage high-quality students.
• Comfortable operating in a consulting or contract-based role with a focus on delivery and impact.
• Excellent communication skills in Mandarin and English.
• Strong stakeholder management skills and ability to work cross-functionally.
• Practical, hands-on mindset with strong market awareness.
• Creative, agile, proactive, and passionate about innovation and measurable impact.
• Strong organizational and project management skills, able to manage multiple campaigns and priorities.
• Commitment to continuous learning and staying up to date with digital marketing, student engagement, and higher education trends

So, who are we and what do we do?

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We’re behind the world’s most widely read university rankings (Meltwater 2023). Our QS World University Rankings® reach hundreds of millions, shaping decisions and guiding futures.

Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world’s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

Join QS and you’ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.

With every talented new hire, business acquisition and bold initiative, we’re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?

Like what you’ve heard? Great, apply now! 

As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.  

Equal opportunities  

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.

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