Strategy Manager

We’re looking for a Strategy Manager who blends consulting-level problem solving with hands-on operational execution and has a genuine passion for fashion, retail, and product innovation.

This is your chance to shape the future of fashion e-commerce and influence decisions that reach millions of ASOS customers worldwide.

What You’ll Do

• Own high-impact strategic initiatives that accelerate growth and operational performance.
• Define go-to-market strategies for new propositions and optimize pricing, promotions, and channel mix.
• Build and streamline scalable processes to speed up ASOS’ time-to-market.
• Use data analytics to uncover insights and turn them into actionable recommendations.
• Develop metrics and dashboards to measure success and inform strategic decisions.
• Drive continuous improvement across products, services, and operations through data-led thinking.

You’ll work closely with product, operations, marketing, and finance teams, bringing clarity to ambiguity and turning insights into action.

About You

• A consulting background combined with in-house experience, with a strong track record in strategy and operational delivery.
• Passionate about fashion, retail, or product, whether you’ve worked in e-commerce or are eager to break into the sector.
• Comfortable moving from big-picture planning to detailed execution, thriving in fast-paced, complex environments.
• Skilled at data-driven decision-making, confident with tools like Excel, SQL, and Power BI.
• Exceptional communicator who can influence stakeholders at all levels and craft compelling stories from data.
• Curious, proactive, and adaptable, always looking for ways to innovate and improve.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach includes spending at least 3 days a week in the office – a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role