Strategy & Insights Associate (Maternity Coverage) - NY Only

Are you a data-driven strategist who can navigate complex projects, connect media performance to financial outcomes, and independently push workstreams across the finish line? The Strategy & Insights team is seeking a strong individual contributor to provide critical coverage during a parental leave—supporting high-impact initiatives across Consumer & Community Banking (CCB).

This is a unique opportunity to step into a well-structured book of work, take ownership of multiple concurrent projects, and help advance foundational media, measurement, and journey-based initiatives for one of the world’s most sophisticated financial institutions.

• Hourly Rate: $65/hour
• Contract Duration: 9 months, starting in late December
• Location: In-office in NYC
• Weekly Hours: 40 hrs/week

Role Overview

As the Strategy & Insights Associate, you’ll step in to support and advance work previously led by a key team member, helping manage a defined set of enterprise-level media strategy and measurement projects. You will partner with cross-functional teams—including Analytics, Channel Activation, Product, and Agencies—to accelerate project milestones, clarify insights, and bring structure and momentum to complex initiatives.

Strong autonomy is essential. You’ll have documentation and support, but will be expected to ask smart questions, take ownership quickly, and independently guide work through completion.

What You'll Own

You’ll drive progress across 4–5 major projects, each with clear workflows, existing documentation, and multi-partner involvement:

Journey-Based Marketing Initiatives

• Support activation of journey-based use cases, including campaign setup, stakeholder alignment, measurement frameworks, and performance readouts.
• Contribute to the Journey Marketing Playbook, capturing roles, RACI, project steps, and adoption plans for LOB partners.

Competitive & Anomaly Reporting

• Create and refine competitive spend and anomaly analyses used by executive leadership.
• ​​​​​​​Flag irregularities in marketplace behavior and articulate what they mean for media strategy.

Multi-Touch Attribution (MTA) Expansion

• Support onboarding and adoption of MTA across new Lines of Business.
• ​​​​​​​Translate technical measurement concepts into clear insights, shaping how teams understand incremental impact.

Upfronts & Investment Strategy

• Assist with structuring TV/video upfront recommendations.
• ​​​​​​​​​​​​​​Translate marketplace dynamics, financial considerations, and strategic tradeoffs into digestible guidance for business partners.

Cross-LOB Media Strategy Support

• Respond to LOB requests by synthesizing agency inputs, performance data, and competitive intelligence into actionable insights.
• ​​​​​​​​​​​​​​Partner closely with strategists across the team to ensure alignment and strategic clarity.

• 8+ years in paid media strategy, digital marketing, media planning, or financial services.
• Strong grounding in financial fundamentals—how banks operate, how products make money, and how marketing ladders into P&L.
• Experience collaborating with analytics, channel teams, agencies, and cross-functional partners
• Ability to model scenarios, evaluate investment tradeoffs, and translate complex data into concise, strategic recommendations.
• Familiarity with MMM, MTA, attribution models, and measurement frameworks.
• Strong Excel skills; experience with Tableau and analytics tools is a plus.
• ​​​​​​​Proven ability to independently manage large, multifaceted initiatives with multiple stakeholders.
• ​​​​​​​Strong organizational skills—comfortable working within structured documentation, timelines, project plans, and milestone tracking.
• Ability to take existing processes and advance them forward without heavy guidance.
• Exceptional ability to simplify technical measurement concepts.
• Confident presenting to senior stakeholders and Lines of Business.
• Skilled in distilling agency materials and performance reports into actionable insights.

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.