Strategic Planning Executive, Strategic Planning

As a strategic planning executive, you will be involved in developing and executing strategic communication plans, with a focus on digital IMC and social & influencer-integrated marketing. The planner will conduct research, analyze data, and provide insights to inform strategies and drive creative output.

What You’ll Do

• Lead Research with Curiosity: Conduct and synthesize brand, category, audience, and cultural research to extract sharp insights that fuel social and influencer campaigns.
• Shape Social & Influencer Strategy: Craft strategic narratives and content frameworks that guide campaign thinking across platforms.
• Write Creative Briefs That Inspire: Deliver insightful, punchy briefs that unlock meaningful, standout creative work.
• Track Culture & Trends: Stay obsessed with what’s trending—from memes to macro shifts—and decode how it impacts human behavior and decision-making.
• Connect the Dots: Turn data, instincts, and social signals into structured, emotional storytelling that elevates brand relevance.
• Collaborate & Grow Fast: Work closely with senior strategists and creatives in a fast-moving, AI-enabled environment—constantly learning and applying at speed.

Who You Are

• A recognized University Degree
• Excellent communication skills in English.
• 1–2 years of experience in communication strategy (social/influencer-led background preferred)
• Deep curiosity for trends, culture, and innovation.
• Comfortable with both qualitative and quantitative research—able to distill complex info into actionable insights.
• Proven ability to write clear, engaging, creative briefs that excite creatives and guide ideas.
• Strong storytelling and presentation skills—both in writing and verbal form.
• A fast learner and tech-savvy thinker—interested in AI tools, creative tech, and how they can enhance strategic thinking.
• Team player who thrives in collaboration, feedback, and the hustle of agency & corporate life.
• A challenging taker with a workload and high-demanding briefs
• Values Integrity

 Why You’ll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Private Health Insurance
• Allowances (Parking Fee, TGIF, Team Bonding,...)
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Work in a professional, active, international, and dynamic environment