Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
About the Role
As a Strategic Partnerships Manager, you will play a key role in shaping and executing Attentive’s partnership strategy.The role will manage and grow a portfolio of technology (primary focus) and agency (secondary focus) partners across the EMEA region. This role focuses on driving joint go-to-market initiatives, revenue growth, and customer outcomes through mutually beneficial partnerships and alliances.
This role requires a proven ability to navigate executive-level relationships, drive cross-functional alignment, and deliver high-value go-to-market motions that create measurable impact for both Attentive and our partners.
What You’ll Accomplish
Technology Partnerships (Primary focus)
Strategic Partner Development
- Develop and expand partnerships that support Attentive’s growth goals, align with product priorities, and drive customer outcomes.
- Build strong, multi-level relationships across partner sales, marketing, product, and executive teams.
- Serve as the primary relationship manager for key strategic partners, ensuring long-term alignment and shared success.
Revenue Growth & Go-to-Market Strategy
- Define and execute joint GTM strategies that generate pipeline, accelerate co-selling opportunities, and unlock new revenue streams.
- Collaborate with Sales and Marketing on joint messaging, sales playbooks, and integrated demand generation campaigns.
- Partner with Client Strategy to leverage alliance solutions that strengthen customer retention and expansion.
- Lead enablement initiatives across Attentive and partner teams to ensure consistent execution of joint value propositions.
Product & Engineering Alignment
- Work closely with Product and Engineering leadership to align roadmaps with strategic partner capabilities.
- Identify and prioritize new partner integration opportunities based on Attentive’s growth goals, product vision and VOC requirements
Agency Partnerships (Secondary focus)
- Define and execute joint GTM strategies that generate new revenue streams and expansion opportunities
- Enable agencies through training, joint planning, and ongoing engagement
- Work closely with Sales, Marketing and Client Strategy to embed agencies into key regional motions and activities
- Act as an internal advocate for partners and share insights, wins, and feedback
Your Expertise
- 6+ years experience in partnerships, alliances, or business development with strong technology partner focus
- Experience managing ISV or platform partnerships and executing joint GTM motions
- Working knowledge of agency business models
- Strong understanding of the marketing technology ecosystem
- Proven ability to drive revenue through partnerships
- Excellent communication, negotiation, and stakeholder management skills
- Comfortable working in a global, matrixed organization
- Willingness to travel up to 30%
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
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If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
