About us:

Forge Health is a mission-driven outpatient mental health and substance use provider dedicated to providing the highest quality, affordable, and effective care to individuals, families, and communities in need. As the first and only behavioral healthcare provider with a proven, national payer-validated ability to drive clinical outcomes that span all areas of health, Forge Health is leading the charge in driving innovation, improving care delivery, and shaping the future of behavioral health care.

At Forge, clinical care is paramount – it’s the heartbeat of our operations and the driving force in everything we do. The skill and compassion of our staff are the crucial components to extraordinary experiences and outcomes for those we serve. With our current clinical footprint in the greater Northeast, we have offices in New York, New Jersey, Pennsylvania, New Hampshire – and we’re growing! Come join us!

Who we’re looking for:

The Strategic Marketing Manager owns marketing strategy and execution to support Forge Health's growth, client retention, and brand elevation in behavioral health. Reporting to the Head of Commercial Growth, this builder role leads positioning, go-to-market planning, content, digital channels, and agency partnerships to drive awareness, engagement, and revenue, with required mental health care experience (IOP/patient care preferred).

Please note: this position can be performed remotely, but the successful candidate will be located in NJ, NY, or PA.

What you’ll be doing:

Strategic leadership and planning

Define and evolve Forge Health's positioning, value propositions, and messaging frameworks for behavioral health services.
Develop and execute marketing strategies across channels to drive brand awareness, engagement, revenue growth, and client retention.
Identify near- and long-term growth opportunities; establish KPIs, monitor performance via analytics, and optimize based on results.
Partner with growth, clinical, and operations stakeholders to align marketing with business priorities and continuous improvement.

Go-to-market and campaign execution

Own integrated go-to-market plans for IOPs and services, including content, digital channels (web/SEO, social media), and business development support.
Translate service offerings and program updates into compelling, differentiated messaging; optimize website, SEO, and social content for credibility and growth.
Create digital experiences using Google Analytics, Search Console, HubSpot, and social tools to drive measurable outcomes.

Content and creative leadership

Lead content strategy across print/digital, ensuring consistent brand voice; build scalable processes for high-quality production and distribution.
Identify new content angles, formats, and opportunities to expand reach and differentiate Forge Health in behavioral health.
Drive creative strategy, challenging conventions to strengthen brand positioning and client experience.

Agency, vendor, and operations management

Manage external agencies/vendors for on-brand initiatives, ensuring alignment with strategy, timelines, and performance goals.
Oversee marketing operations, external communications (press/media), scalable workflows, and project management for efficient execution.

What you’ll need:

Bachelor’s degree in marketing, communications, or related field.
7–10+ years of marketing experience, ideally in healthcare/behavioral health; mental health care required, IOP/patient care preferred.
Proven success building/scaling content-driven programs; agency/vendor management experience.
Hands-on with CRM, CMS, SEO, Google Analytics/Search Console, HubSpot, and social scheduling tools.
Strong brand instincts, content rigor, and strategic thinking for fast-paced growth environments.
Data-driven optimization using KPIs, analytics, and digital performance measurement.
Excellent project management, independent execution, and cross-functional collaboration.
Innovative creative leadership with deep understanding of LinkedIn/social media and behavioral health marketing.

Why Forge?

The opportunity:

Our team refuses to compromise on integrity, and we look for talented, driven hard workers who hold the same passion for the pursuit of high quality, evidence-based mental health and substance use care that we do. Our collective passion is driven and embodied by our core values:

Fulfilling: Our work creates lives that are complete and self-actualized, enabling stronger families and communities – and a therapeutic community rewarded by success
Optimistic: Our passionate positivity and empathy overcome setbacks and get you to your goals, scientifically and humanely
Reciprocal: Without mutual trust and commitment, there can be no progress
Grateful: We profoundly recognize and appreciate the trust of our patients and the commitment of our clinicians
Evidence-Based: We are committed to measurable outcomes, which provide confidence to our patients and creates a standard of care for ourselves and others

The package:

At Forge, our people are our greatest asset. We’re collaborative, empathetic, and passionate. We learn from our mistakes, we carve out time to breathe, and we are celebrated for our wins. In short, we know that we can’t do what we do without you! So, we designed a comprehensive, competitive benefits package that reflects our appreciation of our people:

Competitive salary aligned with your experience
Comprehensive paid time off package
Annual time off to volunteer
Parental leave
Annual continuing education allocations
Competitive medical, dental, and vision package
Annual subscription to a leading meditation app
An environment that fosters professional development including financing for advanced licensure and certifications
Internal supervision opportunities
Dedicated, motivated team and chance to be part of a highly ambitious medical startup
Modern, elegant, and high-end work environment

Please note: most benefits listed apply to the majority of positions, though eligibility may vary by role, full‑time/part‑time status, and length of service. Specific benefit details and any role‑based exceptions will be provided during the offer stage.

We are committed to equal employment opportunity. We give equal consideration to all applicants when filling positions without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, actual or perceived disability, genetic information, marital status, and/or any other status not related to an applicant’s ability to perform the job duties. All employment practices will be carried out in accordance with federal, state and local laws.
We will also fully comply with regulations and requirements set out by the Americans with Disabilities Act (ADA) and the ADA amendments Act (ADAAA). We will not discriminate against applicants or other individuals with real or perceived disabilities. When needed, we will provide reasonable accommodation to otherwise qualified candidates so that they are able to perform the essential functions of the position.

Strategic Marketing Manager

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