Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.
We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!
NeoGenomics has an opening for a Strategic Marketing Associate who wants to continue to learn in order to allow our company to grow. This position is remote based in the EST or CST time zone
Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:
As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.
Position Summary:
The Strategic Marketing Associate drives strategic downstream marketing for our oncology suite of tests and solutions. They work closely with product management, digital, and social to deliver the strategy and tactical execution of the oncology portfolio revenue and test volume targets.
Core Responsibilities:
- Support the design and creation of global marketing deliverables across all media/marketing channels, including websites, landing pages, emails, display banners, and presentations, as measured through solution adoption and revenue growth
- Write and edit marketing copy for various print and digital projects
- Develop cross-functional relationships and collaborations with product management teams, sales, operations, and finance to guide execution
- Develop innovative processes, methodologies, and technologies that will ensure ongoing delivery of a positive consumer experience and high rates of adherence to new precision oncology solutions, improving revenue
- Create a voice of consumer centricity and advocacy in all externally facing materials, thus building brand awareness and loyalty
- Collaborate with internal and external stakeholders to identify key insights that will drive creative programming and efficient processes to improve awareness and adoption
- Work with Analytics and other team members to build data-backed presentations that showcase the impact of NeoGenomics solutions in a compelling manner
- In partnership with teammates and Product team members, develop more robust engagement initiatives over time to fill gaps in customer awareness
- Help guide future product launch excellence through collaboration with product teams, operations, and sales
- Participate in consumer journey mapping, website development, digital communications, print materials, and social media/advertising strategy development
Experience, Education and Qualifications:
- Bachelor’s Degree or equivalent work experience required
- At least 3 years of healthcare marketing experience
- Track record of progression within a company
- Demonstrate a strategic mindset
- Able to absorb complex technical information
- Demonstrated accountability, an ability to manage complex projects on time and on budget
