Strategic Growth Marketing Specialist

Our client, a leading technology company with an international presence, is seeking a highly motivated and results-oriented Strategic Growth Marketing Specialist to assume full responsibility for marketing activities in the Americas region. This position is designed to significantly strengthen their U.S. market presence.

This role will be instrumental in driving measurable growth through e-commerce sales and lead generation while supporting the broader commercial strategy. The position requires a strategic thinker with strong operational proficiency, capable of executing integrated marketing programs that build pipeline, accelerate revenue, and enhance competitive positioning across the region.

As the Growth Marketing Specialist, you will have ownership of digital innovation, growth marketing, and e-commerce excellence. You'll work in an international team environment with visible partnership opportunities alongside sales, product, and executive leadership, directly influencing regional business strategy.

Key Responsibilities

E-Commerce & Digital Performance

• Drive e-commerce sales growth through SEO/SEM, Google Ads, programmatic advertising, and CRO tactics
• Optimize conversion funnels, conduct A/B testing, and maximize ROI and customer lifetime value
• Manage digital merchandising, product launches, and regional promotional strategies

Growth Marketing & Lead Generation

• Execute omnichannel campaigns across email, paid social, display, affiliate, and retargeting channels
• Design automated nurture programs and account-based marketing (ABM) initiatives
• Implement lead generation programs using content marketing, webinars, landing pages, and digital events
• Utilize intent data and predictive analytics to qualify leads and optimize sales handoffs

Analytics & Performance Tracking

• Track channel KPIs, attribution modeling, and cohort analysis for customer acquisition insights
• Develop executive dashboards and reporting frameworks for digital performance visibility
• Manage digital measurement infrastructure including GA4 implementation

Regional Marketing & Communications

• Oversee ambassador, influencer, and regional communication programs
• Guide content localization and adaptation for digital properties
• Plan and coordinate regional trade shows, customer events, webinars, and sponsorships

Strategic Collaboration

• Partner with regional sales teams to align marketing initiatives with pipeline goals
• Conduct market research and competitive analysis using digital tools
• Advise on pricing strategies, go-to-market readiness, and market positioning
• Collaborate with product, IT, and global marketing teams on campaign localization

Requirements

Essential:

• Bachelor's degree in Marketing, Business Administration, or related field
• 8-10 years of experience in digital marketing with strong focus on e-commerce, demand generation, and growth marketing
• Proven track record scaling e-commerce sales and omnichannel campaigns across B2B and/or B2C segments
• Advanced proficiency with SEO/SEM, programmatic advertising, paid social, CRO, A/B testing, and funnel analytics
• Expert-level skills with Google Ads, Meta Business Suite, GA4, marketing automation, and CRM systems
• Deep knowledge of email marketing, automation workflows, ABM, and digital lead scoring
• Native English proficiency with strong copywriting and content creation abilities
• Results-oriented, proactive, and able to self-direct in a fast-paced environment
• Experience operating independently within cross-functional, global organizations

Preferred:

• Advanced degree (MBA or Master's in Marketing)
• Certifications in Google Ads, Analytics, HubSpot, or similar platforms
• Fluent Spanish
• Experience managing cross-regional teams in matrixed, international environments
• Experience with affiliate marketing, influencer platforms, and digital partnership management
• Proficiency with martech stacks, data visualization platforms, predictive analytics, and intent data
• Agency and vendor management experience
• Passionate about data-driven experimentation and rapid optimization

Benefits

Compensation:

• Base Salary: $70,000 - $80,000 (commensurate with experience)
• On-Target Earnings (OTE): $100,000 - $115,000
• Compensation Structure: 70% base / 30% variable (performance-based incentive tied to measurable revenue impact from e-commerce growth)

Benefits Package Includes:

• Comprehensive healthcare coverage
• 401(k) retirement plan
• Paid time off and paid leave days
• Professional development and career advancement opportunities
• International team collaboration and exposure to global markets

Working Arrangements

Location: Denver, Colorado, United States

Position Type: Permanent, Full-Time

Reporting Structure: Reports to Swiss-based hiring manager

Team Structure: Independent contributor role with no direct reports; requires high-level expertise, initiative, and strategic execution within a cross-functional global organization

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

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Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

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Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.