Store Manager

Store Manager – New York

About the role

Carl Friedrik is opening its first physical store in New York, one of the brand’s strongest and most strategically important markets.

This opening represents a major step in our global retail expansion and a significant investment in the US. The New York store will play a critical role in shaping how the brand is experienced in the market and in informing future retail growth across the US.

As Store Manager, you will take full ownership of the day to day performance of the New York store. You will lead the in store team, set standards, drive sales, and ensure the store operates at a consistently high level from launch onwards.

This role suits a commercially minded retail leader who enjoys responsibility, thrives in high visibility environments, and treats the store as their own business while working closely with central teams.

Who you are

You are an experienced retail manager with a strong track record in premium or luxury environments. You are confident leading teams, managing performance, and holding high standards across service, presentation, and operations.

You are commercially sharp and understand how to drive sales through people, client relationships, and disciplined execution rather than relying on footfall alone.

You are comfortable operating with autonomy day to day, while collaborating closely with senior stakeholders and following a clear strategic direction.

You care about detail, consistency, and long term brand building, and you understand that the first impression of a flagship store sets expectations for everything that follows.

An interest in travel, design, and quality craftsmanship is important, but you are equally focused on turning that story into results.

Your responsibilities

You will take full responsibility for the day to day performance of the New York store, including sales, service standards, team leadership, and operational excellence.

You will lead, coach, and develop the in store team, setting clear expectations and creating a high performance culture from launch onwards.

You will drive clientelling activity and the development of a loyal customer base, ensuring relationships are built thoughtfully and consistently, not transactionally.

You will manage store operations including scheduling, opening and closing procedures, stock organisation, and smooth floor management.

You will monitor sales performance, client feedback, and operational KPIs, providing clear updates and insights to the UK Retail Lead.

You will work closely with central teams across retail, operations, marketing, and creative to support campaigns, launches, and initiatives in the US market.

You will contribute ideas and local insight to help improve performance and refine how the brand operates in New York, while executing within the broader global retail strategy.

You will act as the senior in store representative during peak trading periods and VIP client visits.

Why join Carl Friedrik

Carl Friedrik is a fast growing premium travel brand with a strong and established US customer base.

This role offers the opportunity to lead one of the most important stores in the business at a formative moment, with real responsibility and visibility.

Joining at this stage allows you to make a meaningful impact on the success of the New York store while growing with the brand as its retail presence expands.

Strong performance will be recognised, with scope for increased responsibility as the business develops.

Role details

Job type: Full time, permanent
Additional pay: Performance based bonus
Benefits: Employee discount and company benefits
Schedule: Flexible scheduling including weekends
Location: Soho, New York

Requirements

1. 2–5 years retail management experience, ideally within a premium or luxury brand

2. Proven experience leading and developing in store teams

3. Strong commercial mindset with experience driving sales and clientelling

4. Confident managing day to day store operations and leading from the floor

5. Comfortable working on site in a hands on role

6. Flexible availability, including weekends

7. Strong standards across service, presentation, and operations

8. Eligible to work in the United States