State Sales Manager Merchants

Requirements

Are you a proven sales leader with experience in merchant channels and a passion for building high-performing teams? GWA Group, home to some of Australia’s most iconic water solutions brands, is seeking a dynamic State Sales Manager (Merchants) to lead our New South Wales merchant sales function.  

Join our vibrant team at GWA, where our rich Australian and New Zealand heritage, technical expertise, and innovative drive, combine with our iconic brands to create something truly extraordinary. For over a century, we've been crafting innovative, high-quality products for homes and offices, including market-leading brands like Caroma, Methven and Clark. 

This Prestons based role is your opportunity to make a tangible impact in a trusted, purpose-led organisation focused on innovation in everyday water experiences. So, if you're a driven, commercially minded leader with a passion for sales and people, this is your opportunity to shape the future of merchant sales in New South Wales and join a company where culture, purpose, and customer success come first.

About the role

As State Sales Manager (Merchants), you will take ownership of all merchant sales activity across the state. This includes managing strategic relationships with key national accounts such as Reece, Tradelink, Bunnings and independent merchant partners. You’ll lead a team of 5–7 sales professionals and be accountable for achieving revenue, margin and market share growth through structured, sustainable plans.

Reporting to the General Manager – State Sales, this is a critical leadership role where you’ll develop and execute commercial strategies, drive customer satisfaction, and inspire your team to deliver high-impact results. As our successful candidate you will have the opportunity to:

  • Drive commercial outcomes by developing and executing state-level business plans aligned with national strategy.
  • Strengthen relationships with senior decision-makers across key merchant groups and independent partners.
  • Lead and support the sales team through coaching, development, and performance management.
  • Collaborate internally to ensure seamless delivery of customer initiatives and product rollouts.
  • Monitor sales activity through CRM and reporting tools, using insights to inform strategic decisions.
  • Champion continuous improvement and innovation in sales operations and customer engagement.
  • Lead end-to-end sales planning and execution across a key business segment.
  • Build, coach, and empower a high-performing team that delivers consistently on targets.
  • Work for a market leader where initiative and results are celebrated and rewarded.
  • Partner with our Marketing, Operations and Supply teams to bring customer strategies to life.
  • Contribute to a business that’s redefining how Australians use and experience water every day.

About you

Given the seniority and influence that this role will enjoy, you will have at least 10-15 years’ demonstrated success as a Sales Manager, ideally within the building, plumbing, or construction industry.  You will have a proven ability to manage merchant customer groups and deliver growth through a commercial mindset; experience in leading and motivating sales teams to achieve stretch targets, and strong leadership, communication and stakeholder management abilities.

We’ll also expect you to be:

  • A strategic thinker with a hands-on, results-oriented mindset.
  • Commercially astute with excellent negotiation and influencing skills.
  • Comfortable working with CRM systems and leveraging data to drive growth.
  • Tertiary qualifications in Business, Commerce, or Marketing, or equivalent industry experience.

About us

At GWA, we're not just a company—we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year. 

When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.

We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they're our way of life.

What can you expect from us?

Join us on our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth. Take the first step towards an exciting career and become part of a team that's dedicated to delivering exceptional customer experiences and making a real difference in the world.  We value passion, potential, and a willingness to learn.  

Aside from a supportive and collaborative culture where you’ll be set up for success and know that you’re making a real difference from day one.   

Some of the benefits we’ll offer you include: 

  • Competitive remuneration
  • An immersive onboarding program to set you up for success
  • Opportunities to learn and grow through our Learning & Development programs
  • ‘Great Rewards’ program - exclusive access to discounts and cashback rewards at your favourite stores
  • ‘Bathrooms & More’ program - great discounts on a wide range of our products
  • Volunteer and Community Service Leave
  • Health & Wellbeing Services with 24/7 in app access to medical advice, safety support and mental healthcare for you and your immediate family members.
  • Annual flu vaccinations
  • Medibank Health Insurance - discounts on corporate cover 

 

Ready to apply?

Great! Just click the apply button to build your career with us! 

Please note: You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role. 

GWA Group does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.  

Please note that we are not accepting applications from agencies for this role.

 

At GWA Group our purpose is to make life better with superior solutions for water. How do we deliver upon this promise? With great people, working with great brands on a journey to make life better! So, who is GWA? We are a bathrooms and kitchens business with brands such as Caroma, Clark, Dorf and Methven. Just take a walk through your home and you will realise you encounter our amazing products every day! With our products, your bathroom can become a sanctuary. On display above is our Caroma Elvire collection which is carefully crafted to bring the experience of Australian nature into the home. This new collection reflects contemporary minimalism with a design that is both practical and stylish.The collection received a prestigious Good Design Award Gold Accolade in the Product Design Hardware and Building category in recognition for outstanding design and innovation. And if that’s not enough when you walk into the heart of your home, the kitchen, a Clark Evolution sink and Dorf Inca Sink Mixer show that you know how to style a kitchen! Your laundry is also a showcase of our Clark laundry tubs and outlets. So now that you know who we are, and you are excited about redesigning your bathroom and kitchen, let’s recap on our amazing lifestyle and consumer brands; Caroma, Clark, Dorf and Methven. But let’s get to some of the facts: We are Australian owned and are a member of the ASX 200 index. We employ over 700 people across Australia, New Zealand, UK and China, and we are on the journey of transforming our leading consumer and lifestyle brands. Sound like a business you want to be part of? Check us out on LinkedIn and join great people, working with great brands, all working together to make life better!

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