Staff Technical Marketer

ABOUT US

CareGuide was founded with one thing in mind: to ensure that anyone in search of care can find it. We help people take care of the things that are closest to their hearts: their homes, their pets, their parents, and their kids.

We’re a team of ~30 across Canada — parents, pet lovers, caregivers, builders, and problem-solvers — supporting millions of users who trust us every year.

We know you see hundreds of job postings, so thanks for making it this far. If you’re excited by complex problems, real impact, and building things that matter — we think you’ll like it here.

This position is currently open. So you know, we used Workable to post this job. Workable uses AI tools to help sort and rank applicants.

THE OPPORTUNITY

As our Staff Technical Marketer, you will lead growth for CareGuide’s core platform — a network of 30+ interconnected marketplace products — by combining technical execution, experimentation, and marketing strategy into one highly leveraged role.

This is not a traditional marketing role. You won’t be “handing off” requirements — you will be building, experimenting, analyzing, and iterating yourself.

You’ll own growth end-to-end across acquisition, activation, retention, and conversion — partnering deeply with product and engineering while remaining a senior individual contributor who executes directly.

Your work will shape how millions of users discover, engage with, and succeed on CareGuide.

Requirements

WHAT YOU’LL DO

• Create, own and execute growth initiatives end-to-end across acquisition, activation, retention, and monetization.
• Define and execute growth strategies across multiple marketplaces and technologies.
• Perform hands-on technical execution across growth workflows including writing SQL and scripts, building automation, and working directly with raw data.
• Build dashboards and metrics to track performance at macro and micro levels.
• Design, run, and evaluate experiments across SEO, paid search, email, lifecycle, content, affiliate, and partnerships.
• Drive A/B testing, CRO, and funnel optimization initiatives.
• Identify growth bottlenecks and systematically test improvements.
• Partner closely with product, engineering, and data teams to understand platform architecture, integrations, and data flows.
• Leverage internal tools and AI systems to drive growth programs.
• Identify opportunities to scale successful programs across products and markets.
• Mentor and collaborate with freelancers, agencies, and vendors to execute efficiently.
• Serve as a senior IC who leads by doing, not just advising.

WHO YOU ARE

• Hands-on and technical, with proficiency in at least one scripting or query language such as SQL, Python, or JavaScript.
• Comfortable working directly with data, experimentation frameworks, and analytics platforms.
• Fluent in tools such as GA4, Mixpanel, Segment, PostHog, HubSpot, Looker, or similar.
• Strong understanding of acquisition, retention, and conversion funnels.
• Experienced running experiments and interpreting results rigorously.
• Comfortable working closely with engineers and product managers.
• Able to translate between technical systems and marketing outcomes.
• Highly accountable and outcome-oriented.
• Comfortable operating in ambiguity and fast-moving environments.
• Motivated by execution, ownership, and impact.

QUALIFICATIONS

• 5+ years in growth marketing, technical marketing, or product marketing roles in SaaS, marketplace, or tech companies.
• Proven experience owning and executing growth programs end-to-end.
• Strong analytical skills and comfort making data-driven decisions.
• Experience with multi-channel marketing including SEO, paid, lifecycle, content, and partnerships.
• Experience working in complex, multi-product or multi-market platforms is a strong plus.

• 5+ years in growth marketing, technical marketing, or product marketing roles in SaaS, marketplace, or tech companies.
• Proven experience owning and executing growth programs end-to-end.
• Strong analytical skills and comfort making data-driven decisions.
• Experience with multi-channel marketing including SEO, paid, lifecycle, content, and partnerships.
• Experience working in complex, multi-product or multi-market platforms is a strong plus.

Benefits

WHAT WE OFFER TO YOU

• 100% remote work environment with our team spread across Canada, from coast to coast
• $500 to set up your work from home space, available to you the day you start
• Unlimited personal time off
• Flexible hours (we’re moms, dads, caregivers, pet parents, you name it - we know things come up)
• Opportunities for personal growth - we are genuinely interested in helping you reach your career goals
• An end of year offsite retreat to connect with the team and plan for the year ahead

A NOT SO FUN FACT

Studies have shown that men will apply for a job when they have 60% of the qualifications that are listed. Women are reluctant to apply to a job unless they feel they have 100% of the qualifications that are listed. Wherever your rank on possessing the qualifications we have listed in this posting, we encourage you to apply.

ONE LAST THING

CareGuide is committed to providing equal hiring opportunities for all folks. We value diversity and inclusion and have worked hard to create a culture where individual differences are recognized, respected, and celebrated. All applicants will be considered for employment without regard to race, color, gender, gender identity, religion, sexual orientation or age.

If you are a person who requires accommodation please reach out to Ken Scott, [email protected] and we will work with you to meet your needs.

We’re looking forward to meeting you.