Open Roles | AppFolio
Staff Data & Automation Engineer
TLDR
Design and operationalize AI capabilities within Marketing workflows to enhance pipeline quality and conversion efficiency while mentoring team members in a collaborative environment.
We’re innovators, changemakers, and collaborators. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. We create a world where every experience feels effortless, yet meaningful, and where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
Your Impact
As the Staff Marketing Data & Automation Engineer, you will be a senior individual contributor responsible for designing and operationalizing applied AI capabilities within our Marketing and Go-To-Market workflows. Operating within enterprise data and automation standards, you will build scalable, AI-enabled systems that directly improve pipeline quality, targeting precision and conversion efficiency.
In this role, you will own the AI-powered data transformation layer, from initial prompt design and model integration to downstream activation into core revenue platforms like Salesforce and Marketo. You will serve as a subject matter expert, mentoring team members and elevating the collective output of the department by defining reusable AI design patterns.
Key Responsibilities
- AI Solution Design: Translate Marketing OKRs into AI-enabled data workflows, designing systems for automated enrichment, summarization, and lead signal generation.
- Architecture & Delivery: Implement AI workflows using enterprise frameworks (e.g., MCP) and evaluate model architectures—including RAG (Retrieval-Augmented Generation) and agentic workflows—based on performance and cost-scalability.
- Data Activation: Operationalize AI-enriched signals into our Snowflake data warehouse and activate them across the revenue stack, including Salesforce (CRM) and Marketo (MAP).
- Governance & Quality: Establish human-in-the-loop controls and evaluation frameworks to monitor model drift, accuracy, and compliance with data privacy policies.
- Strategic Leadership: Advise leadership on AI opportunity sequencing and ROI, while identifying automation capacity to quantify total operational impact.
Qualifications
- Expertise in AI/LLMs: Significant hands-on experience building production workflows using LLMs (OpenAI, Anthropic) and Agentic AI frameworks.
- Data Engineering Mastery: Advanced SQL and Python skills with deep experience working in cloud data warehouses like Snowflake or BigQuery.
- System Integration: Proven ability to integrate external APIs (REST/SOAP) into operational data systems and revenue platforms.
- Strategic Execution: Experience owning technical systems from initial experimentation through full-scale operationalization.
- Collaborative Mindset: A track record of thriving in highly collaborative, cross-functional environments and mentoring junior engineers.
Preferred
- Experience supporting Growth or Revenue Operations teams.
- Familiarity with dbt for transformation and Airflow for orchestration.
- Knowledge of specialized data acquisition tools like Firecrawl.
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $152,000 - $190,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type. Regular full-time employees are eligible for benefits - see here.
#LI-MM1
Open Roles at AppFolio offers a job board specifically designed for the property management and legal industries, connecting talented individuals with innovative companies looking to streamline their operations. By focusing on cloud-based solutions and advancing technology like AI, Open Roles empowers businesses to efficiently manage and grow their real estate endeavors.
- Founded
- Founded 2006
- Employees
- 500+ employees
- Industry
- Internet Software & Services
Automation Engineer