Lead the strategy for a conversion optimization roadmap, transforming a B2B website into a data-driven platform that enhances user journeys and maximizes revenue.
The Analytics Framework & Technical Instrumentation
Serve as the primary architect for GA360 (GA4), Looker Studio, and Tableau, ensuring data integrity across all touchpoints.
Partner with Marketing Operations (MOPs) to manage the "plumbing"—pixels, lead routing logic, and attribution modeling.
Develop and maintain a sophisticated analytics framework that tracks the full-funnel lifecycle from first-touch to closed-won.
Insights Distillation: Act as the bridge between raw data and executive action. You must be an expert at distilling complex, nuanced data sets into digestible, high-impact insights for the leadership team.
Conversion Rate Optimization (CRO) & UX Testing
Own the global Conversion Rate. You aren't just looking at a dashboard; you are proactively identifying leaks in the funnel and plugging them.
Lead the strategy for Landing Page Architecture, ensuring our digital campaign destinations are optimized for both user experience and lead capture.
Run a rigorous A/B and multivariate testing program to constantly evolve our site’s UX/UI.
Innovation & Personalization
Own the Personalization roadmap, leveraging data to serve tailored content and experiences to different segments of our B2B audience.
Collaborate on Lifecycle Retargeting and remarketing initiatives, ensuring optimal UX for users visiting our site multiple times in their research journey.
Qualifications
Ability to create dashboards, synthesize data and distill insights from Google Analytics GA4/GA360.
Experience presenting complex concepts to marketing leaders
Ability to train less experienced members of the organization to increase self-service use of Looker/Tableau dashboards or Explore reports.
Proven track record of managing large-scale experimentation programs (Optimizely, VWO, or similar) and driving a clear strategy for improving/iterating on current conversion experience.
Passionate about AI and how it can improve data analysis, data capture, conversions and user experience
Must have
7+ years in Web Analytics, CRO, or Digital Marketing Operations, preferably within a B2B SaaS environment
Tooling: Advanced mastery of Google Analytics 360/GA4, Tag Manager, Tableau, and Looker Studio. Familiarity with Salesforce and Marketo is a major plus.
Communication: Exceptional ability to visualize data and present "the story" to stakeholders.
Deep understanding of marketing channels, martech and strategies to drive user acquisition.
Passion for innovation and staying up to date with new trends and technologies
Location
Find out more about our locations by visiting our site.
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $125,600 - $157,000 [base pay / OTE]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here
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