The Sr. Social Media Specialist is a key member of our demand generation marketing team, responsible for elevating Rankings.io’s social media presence and performance. This role manages all paid social campaigns across Meta, LinkedIn, Reddit, and content syndication platforms, ensuring precise audience targeting and maximum ROI. The specialist is also responsible for organic posting and engagement on Meta and LinkedIn, crafting compelling content that amplifies brand awareness and drives community engagement.
Responsibilities
- Paid Social: Plan, execute, and optimize paid social media campaigns across Meta, LinkedIn, Reddit, and content syndication platforms to achieve lead generation and brand awareness goals.
- Organic Social: Develop and implement organic social media strategies for Meta and LinkedIn, including content ideation, creation, scheduling, and publishing.
- Performance Monitoring: Monitor, analyze, and report on social media performance metrics, using insights to inform strategy and improve campaign effectiveness.
- Team Collaboration: Work with the Creative Team to ensure cohesive messaging and branding across all platforms.
- Up-To-Date: Stay current with social media trends, algorithm changes, and best practices to maintain a competitive edge and proactively identify new opportunities.
- Oversight: Monitor brand reputation management across social channels, responding to comments and messages in a timely and professional manner.
- Maintain Budgets: Monitor spend, and ensure campaigns are delivered on time and within budget.
Requirements
- Hands-On Experience: 3+ years of professional social media experience, with a focus on both paid and organic campaigns.
- Technical Skills: Proven expertise with Meta and LinkedIn Ads platforms; familiarity with Reddit and content syndication platforms is a plus. Experience using social media management and analytics tools (e.g., HubSpot, Rival IQ, Google Analytics, and more). Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite) a plus.
- Creative Skills: Strong copywriting and content creation skills, including the ability to adapt tone and messaging for different audiences.
- Analytical Mindset: Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable recommendations.
- Detail-Oriented: Exceptional attention to detail and organizational skills.
- Communication: Excellent verbal and written communication abilities.
Benefits
- Competitive Pay: Starting at $70K+
- Remote-first culture: Work from anywhere in the world with a great internet connection.
- Growth opportunities: We invest in your professional development.
- Collaborative team: Work with passionate, high-performing colleagues.
- Cutting-edge tech: Leverage the latest in marketing technology.
- Great Benefits: Comprehensive health, dental, and vision insurance, unlimited PTO and 1 Wellness Day per Month (in addition to Unlimited PTO)
