Take ownership of storytelling and content creation for a pop-culture brand while managing influencer partnerships and scaling digital presence.
We’re seeking an experienced Senior Social Media Specialist with 3–6 years of social media/ content + community & influencer work to take ownership of storytelling, content creation, influencer partnerships, and audience growth for our pop-culture brand. You’ll be a key player in shaping our voice, producing high-quality content, and scaling our presence across digital platforms.
WHAT YOU'LL DO
Lead the strategy, ideation, and production of original content (static, short-form video, reels, stories, etc.) tailored for Instagram, TikTok, X, Facebook, YouTube and emerging platforms.
Manage and grow influencer / creator relationships—identifying the right partners, negotiating terms, executing campaigns, and measuring impact.
Oversee daily posting, community engagement, and conversation monitoring; ensure brand voice remains consistent & culturally relevant.
Collaborate cross-functionally with creative, marketing, product, and events teams to align content with broader campaign & business goals.
Analyze performance metrics (engagement rates, reach, follower growth, conversion metrics, etc.), prepare reports, and make data-driven recommendations for optimizations.
Keep pulse on pop culture trends, fandom dynamics, meme culture, and platform shifts to ensure our content stays fresh and resonant.
WHAT YOU'LL HAVE
3–6 years of relevant social media experience, ideally in entertainment, media, lifestyle, retail, or related consumer brands.
Demonstrated content creation skills: storytelling, short-form video production, visual aesthetics, editing tools (Adobe Suite / Premiere / After Effects / CapCut / etc.).
Proven track record managing influencer/creator partnerships; ability to negotiate, manage deliverables, and measure ROI.
Creative sensibility and keen eye for “look and feel” through a lens of pop culture and trends; editorial storytelling experiences a big plus
Excellent writing, brand voice development, and communication abilities.
Solid understanding of social media analytics tools and performance metrics.
Comfortable working in fast-paced environments, managing multiple priorities.
Hot Topic is a mall and web-based specialty retailer offering a wide range of merchandise, fashion apparel, and accessories. With a focus on music and pop culture, Hot Topic provides products for men and women, including clothing, jewelry, accessories,...
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