Sr. Social Media Manager - TikTok & Video (Haircare Stealth Startup)

We’re a stealth beauty startup preparing to launch a new haircare brand, and we’re looking for a Sr. Social Media Manager who lives and breathes internet culture. This is a rare opportunity to launch a brand from scratch, define its voice, and shape its cultural footprint–working closely with a high-profile founder and cross-functional teams.

You’ll own our TikTok presence end-to-end–from spotting trends early and remixing them in fresh, on-brand ways, to filming, editing, posting, and engaging with the community. You’ll also create content that lives across YouTube, product pages, and performance marketing, helping define a cross-platform strategy that drives growth, awareness, and engagement.

This is a highly creative, fast-moving role where you’ll have real ownership, hands-on creative freedom, and high visibility. You’ll make content that feels like your funniest, smartest, most relatable friend–while keeping it professional, polished, and true to the founder’s vision. 

If you love spotting trends before anyone else, creating scroll-stopping content, and shaping a brand’s voice from day one that people recognize and love, this role is for you.

WHAT YOU’LL DO

• Own the brand’s TikTok strategy and daily execution, ensuring content is engaging, on-brand, and culturally relevant
• Create original, trend-forward video content that educates, entertains, and builds brand love
• Participate in trends in a way that feels fresh, funny, and true to the brand 
• Invent new formats and recurring content series that drive engagement and tell the product story 
• Film content at events, tutorials, and behind-the-scenes moments using iPhone or handheld camera setups
• Edit videos for TikTok, YouTube, PDP pages, and performance ads
• Actively engage on TikTok with other creators in a way that is funny, kind, relatable, and attention-grabbing
• Identify and collaborate with TikTok creators to amplify brand reach
• Partner with marketing, product, and the founder to ensure content aligns with strategic goals, brand voice, and business objectives
• Analyze performance data to iterate quickly, optimize content, and test new ideas

WHAT WE SEEK

• 8+ years of experience creating social content for brands, with a proven track record of driving engagement and growth 
• Deep understanding of TikTok culture, trends, humor, and timing, with strong instincts for what feels native versus forced
• Hands-on experience filming and editing video content (CapCut, Premiere, Final Cut, or similar)
• Experience collaborating with executives, founders, or high-profile leaders, with exceptional emotional intelligence and professionalism
• Passion for haircare and beauty (professional experience in beauty is a plus, not a requirement)
• Excellent communication and collaboration skills, able to translate cultural insights into actionable content strategy

LOCATION

This mostly remote role based in or around New York City, with in-person work is required for events, shoots, and collaborations.