Our client is a purpose-driven snacking company committed to creating delicious and nutritious snacks that fuel and inspire people to live their best lives. Their products are made with high-quality, sustainable ingredients, and they strive to make a positive impact on both our customers and the planet.
Purpose of Position -
The Sr. Shopper Marketing Manager (Sr. Brand Manager) will play a critical role in leading the analysis, development, and execution of the brand strategy at a market-level. This individual will be accountable for identifying and capturing opportunities in North America. The successful candidate will be responsible for developing and executing strategies that deliver on the brand's objectives and growth targets while embodying the company's purpose-driven mission.
If you are a purpose-driven marketer who is passionate about creating brands that make a difference, and you have a proven track record in shopper marketing and brand development, we would love to hear from you.
Responsibilities
- Co-Lead annual marketing planning together with the commercial teams to ensure we have the right plans in place to maximize growth.
- Lead price pack architecture strategy to optimize in-market positioning and drive revenue and profit targets. Support commercial sales planning teams on pricing execution.
- Define marketing analytic needs, building and maintaining dashboards and data visualization tools. Trains brand team on analytic skills.
- Develop and execute in-store shopper and retail media programs that drive consumer excitement, affinity and accelerate velocities off shelf.
- Analyze and interpret data to measure program effectiveness and make recommendations for future programs.
- While the brand campaign or creative duties are not specifically mentioned, the Senior Brand Manager will still collaborate with the creative team to ensure that all programs and campaigns are aligned with the brand's overall strategy and goals.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 7+ years of experience in brand management and shopper marketing, preferably in the food industry.
- Leadership experience managing distributed teams.
- Excellent data and analytic expertise with the proven ability to translate data into insights and actionable recommendations that drive business results.
- Strong knowledge of retail customer channels and go to market strategies.
- Proven track record in developing and executing successful shopper marketing programs.
- Ability to confidently present to various stakeholders to drive understanding and alignment on key initiatives and performance trends.
- Demonstrate a strong ability to handle difficult conversations with sales teams and external partners, while maintaining a positive and professional demeanor.
- Experience managing budgets and measuring program effectiveness.
- Strong strategic thinking, problem-solving, and analytical skills.
- Excellent communication and collaboration skills.
- Ability to excel in a fast-paced, entrepreneurial environment.
- Strong P&L and financial acumen
- Strong people leadership skills.
- Willingness to travel as needed.
- Embraces, demonstrates and upholds Riverside’s values of teamwork, humility,respect, ownership, adaptability, grit and fun.
AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.
Accessibility: If you need any accommodations during the interview process, please let us know.
