Sr. Product Manager, Notifications

TLDR

Lead the strategy and execution of Tinder’s user-facing notification features, impacting engagement and retention for millions of users.

Our Mission Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™" Our Values One Team, One Dream We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission. Own It We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. Never Stop Learning We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving. Spark Solutions We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. Embrace Our Differences We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team. In this role, you will:
  • Define and drive the roadmap for notification platform, data manager, creator tools, personalization, and decisioning
  • Partner with teams across Tinder to develop effective tooling to serve notifications that drive engagement and retention
  • Communicate experiment roadmaps, hypotheses, and results clearly across technical and non-technical audiences
  • Own product specs and lead development for backend / infra focused features
  • Leverage Tinder’s analytics tools to evaluate campaigns and identify opportunities for improvement using both quantitative and qualitative data
  • Make thoughtful, data-informed trade-offs between scope, quality, and speed—and articulate those decisions to stakeholders
  • Understand the Tinder ecosystem, user psychology, and behavioral patterns to inform your product strategy
  • About You:
  • Experience: you have 5+ years of product management experience, ideally at a consumer tech or mobile-first company
  • Technical: direct experience working with backend teams on notifications, platform, or personalization systems
  • Analytical: you trust data, know your way around dashboards, and can write SQL when needed
  • Proactive: you turn vague ideas into structured plans and drive them to completion
  • Naturally curious: you dig into the “why” behind user behavior and use those insights to guide decisions
  • Clear communicator: you distill complex topics and collaborate well with engineers, designers, marketers, and leadership 
  • Bonus If You:
  • Have experience working with ML engineers on model pipelines that personalize recommendations and drive user engagement
  • Background in notifications overseeing x-channel content strategy, copy generation, and testing
  • Have exposure to mobile gaming, two-sided marketplaces, or other high-volume engagement environments
  • As a full-time employee, you’ll enjoy:
  • Unlimited PTO (with no waiting period), 10 annual Wellness Days
  • Time off to volunteer and charitable donations matching 
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free premium subscriptions for several Match Group apps – including Tinder Platinum!
  • Commitment to Inclusion

    At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

    If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

    #Tinder

    Benefits

    Health Insurance

    Comprehensive health, vision, and dental coverage

    Learning Budget

    Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development

    Free premium subscriptions

    Free premium subscriptions for several Match Group apps – including Tinder Platinum!

    Paid Parental Leave

    100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation

    Paid Time Off

    Unlimited PTO (with no waiting period), 10 annual Wellness Days

    Wellness Stipend

    Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

    Match Group builds a diverse portfolio of dating apps, including industry leaders like Tinder, Hinge, and OkCupid, focused on fostering meaningful human connections. With a user base spanning the globe, Match Group delivers innovative technology solutions tailored to help people find love and build relationships in a safe and supportive environment. Their unique approach combines cutting-edge technology with a deep understanding of human interactions, making them a key player in the online dating space.

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    Salary
    $170,000 – $190,000 per year
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