Sr. Product Manager, Notifications

Our Mission   Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™     Our Values Take the Lead We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. The Role We’re looking for a seasoned senior product manager to lead the strategy and execution of Tinder’s user-facing notification features and platform. You’ll work closely with engineering, analytics, marketing, and cross-functional partners to build smarter, more personalized messaging systems that drive key business metrics and help millions of users form real connections. You’ll own the end-to-end development of our channels, creator tools, user controls, and monitoring across push, email, SMS, and in-app.   You’ll be joining the Engagement team, which owns all user-facing notifications at Tinder. Our mission is to deliver the right message to the right user at the right time- driving real dating outcomes. We support a homegrown CRM platform, own lifecycle notification development, and oversee operations to send billions of notifications each quarter. Through advanced targeting and bold experimentation, we drive feature adoption, retention, and meaningful engagement. We move fast, learn constantly, and scale with purpose.   Where you’ll work: This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, CA. In this role, you will:

Define and drive the roadmap for notification platform, data manager, creator tools, personalization, and decisioning

Partner with teams across Tinder to develop effective tooling to serve notifications that drive engagement and retention

Communicate experiment roadmaps, hypotheses, and results clearly across technical and non-technical audiences

Own product specs and lead development for backend / infra focused features

Leverage Tinder’s analytics tools to evaluate campaigns and identify opportunities for improvement using both quantitative and qualitative data

Make thoughtful, data-informed trade-offs between scope, quality, and speed—and articulate those decisions to stakeholders

Understand the Tinder ecosystem, user psychology, and behavioral patterns to inform your product strategy

About You:

Experience: you have 5+ years of product management experience, ideally at a consumer tech or mobile-first company

Technical: direct experience working with backend teams on notifications, platform, or personalization systems

Analytical: you trust data, know your way around dashboards, and can write SQL when needed

Proactive: you turn vague ideas into structured plans and drive them to completion

Naturally curious: you dig into the “why” behind user behavior and use those insights to guide decisions

Clear communicator: you distill complex topics and collaborate well with engineers, designers, marketers, and leadership 

Bonus If You:

Have experience working with ML engineers on model pipelines that personalize recommendations and drive user engagement

Background in notifications overseeing x-channel content strategy, copy generation, and testing

Have exposure to mobile gaming, two-sided marketplaces, or other high-volume engagement environments

As a full-time employee, you’ll enjoy:

Unlimited PTO (with no waiting period), 10 annual Wellness Days

Time off to volunteer and charitable donations matching 

Comprehensive health, vision, and dental coverage

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation

Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development

Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Free premium subscriptions for several Match Group apps – including Tinder Platinum!