Sr. Marketing Operations Manager
TLDR
Lead end-to-end marketing ops to build data-rich GTM stacks, automate enrichment, and align Marketing, Sales, and Data using HubSpot, Salesforce, and AI-powered workflows.
Voice AI that resolves, not transfers.
Most phone systems trap callers in menus and scripts. Vapi is the platform for deploying voice agents that know your business and can listen, adapt, and resolve in minutes.
The numbers: 1 billion calls. 1 million developers. 10x enterprise ARR growth
The customers: Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to the Fortune 500
The news: a $50M Series B led by Peak XV Partners, with Bessemer Venture Partners, Kleiner Perkins, M12 (Microsoft's Venture Fund), Y Combinator, and our earlier backers. Total raised: $72M
Why We’re Hiring This Role:
Voice AI is exploding, and our GTM motion needs to match. We need someone who can build the systems that find, enrich, and convert the right developers and businesses before our competitors even know they exist.
Our data stack is powerful but underleveraged. You'll unlock it.
What You’ll Do:
30 Day: Audit our GTM stack (Clay, Hubspot, Salesforce, Hockeystack, & Tofu): map data flows, identify enrichment gaps, and ship your first quick wins on lead quality.
60 Day: Own enrichment workflows end to end; build multi-provider waterfalls; get signal-based outreach running at scale. Implement a consistent UTM naming convention across all channels, clean up historical tracking gaps, and stand up a multi-touch attribution view the team can trust.
90 Day: Stand up intent-driven Tofu campaigns; write scripts to extend what off-the-shelf tools can't do; become the connective tissue between Marketing, Sales, and Data.
Who You Are:
5+ years of experience in marketing operations, revenue operations, or a related function at a high-growth company with an agent-forward aptitude
Fluency in UTM structures, attribution models, and campaign tracking best practices
Excellent analytical skills: you're comfortable in spreadsheets, can write basic SQL, and know how to find signal in noisy data
Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc
Deep in Hubspot: you use it for more than list pulls; you know the API and how to extract data programmatically
Comfortable in Salesforce: you can maintain database hygiene, and wire up CRM integrations
Obsessed with data quality: enrichment rates, match rates, and hygiene aren't metrics you track, they're things you lose sleep over
Fast and autonomous: Vapi moves quickly, and you'll prioritize ruthlessly
Why Vapi:
Generational impact: Build the human interface for every business
Ownership culture: 70% of the company are previous founders
Kind team: The founders, Jordan and Nikhil, are Canadians
Tier-1 Investors: YC, KP seed, Bessemer Series A & a $50M Series B led by Peak XV Partners
What We Offer:
Real stake: We offer a competitive salary and excellent equity ownership
Comprehensive health coverage: medical, dental, and vision plans
Team love: We love hanging out, and we do quarterly off-sites
Flexible time off: take what you need
More: catered meals, transportation, gym, and a $10k annual L&D budget
Benefits
Equity Compensation
excellent equity ownership
Free Meals & Snacks
catered meals
Health Insurance
Comprehensive health coverage: medical, dental, and vision plans
Learning Budget
a $10k annual L&D budget
Transportation benefit
transportation
Paid Time Off
Flexible time off: take what you need
Wellness Stipend
gym
Vapi is building a highly configurable platform that empowers developers to deploy voice agents, driving a fundamental shift towards voice as the default interface for human interaction. With a rapidly growing community of over 400,000 developers in just 20 months, Vapi is at the forefront of this transformative technology.