Sr. Marketing Manager - HCPs

Description 

Iterative Health is a healthcare technology and services company powering the acceleration of clinical research to transform patient outcomes. Iterative Health built a global performance-driven network of 80+ clinical research sites proven to accelerate the path to market for novel therapies. Our focus is on driving the success and growth of our partner sites by empowering them with tech-enabled services. By combining deep expertise in clinical trials with cutting-edge AI, we empower research teams and study sponsors to expand and expedite access to novel therapeutics for patients in need. 

We are seeking a Senior Marketing Manager who thrives in a high-growth, fast-paced environment and has accountability across product marketing, content, communications, and campaign management. This is a highly cross-functional role, working closely with global Operations, Product, Commercial, Medical Affairs, Growth, and Brand/Creative teams to turn complex products and services into clear, differentiated stories that drive action. You will be expected to move quickly, operate with ambiguity, own marketing programs end-to-end, and make thoughtful tradeoffs while maintaining a high bar for quality and impact.

Our business serves two core audiences: Healthcare Providers (including physicians and clinical research coordinators) and Life Sciences sponsors (pharma, biotech, and CRO partners). In this role, your primary focus will be Provider audience and will be vital in advancing awareness, education, engagement, and advocacy.

Reporting to the Head of Marketing, you will help define and execute marketing strategy, own product and service messaging, develop high-impact content, and lead integrated communication and campaign initiatives end-to-end. You will be a hands-on, strategic marketer who excels in fast-paced, evolving environments and is comfortable operating with autonomy, accountability, and influence - balancing big-picture thinking with strong execution to scale marketing programs globally.

Specific Duties

• Increase provider engagement and community building across the global site network by developing programs, communications, and content that strengthen participation, loyalty, and long-term advocacy
• Increase awareness, understanding, and adoption among referring physicians through targeted education initiatives, value-based messaging, and multi-channel campaigns that clearly articulate clinical, operational, and patient benefits
• Lead end-to-end planning and execution of multi-channel awareness and demand-generation campaigns to increase physician referral volume and generate qualified inbound patient leads for clinical research pre-screening that fuel research site expansion.
• Own product and service messaging, positioning, and differentiation, including claims development, proof points, and competitive narratives that translate complex offerings into clear, credible, and compelling value propositions
• Create and oversee high-impact content across channels, including web, email, sales enablement, presentations, campaigns - owning end-to-end management including strategy, creation, review, and delivery
• Enable provider-facing teams by developing toolkits, messaging frameworks, and campaign assets that support pitching, onboarding, and continued engagement
• Support go-to-market strategy and execution for therapeutic and product/service growth areas, leveraging market research, competitive intelligence, and customer insights to inform positioning, messaging, and launch plans
• Support marketing initiatives with our strategic partners, co-creating campaigns and content that expand reach and drive mutual value
• Support brand strategy through consistent messaging, narrative development, and measurement, owning the design, execution, and analysis of Net Promoter Score (NPS) and related brand health surveys to capture provider sentiment, generate actionable insights, and inform continuous improvements across marketing, product, and provider experience

We Value GRIT, So You’ll Fit In if:

• G — Growth: You continuously challenge yourself to learn, evolve, and exceed goals - no matter the barrier in front of you.
• R — Responsibility: You are proactive & take ownership of your work, excited to lead projects end-to-end of all sizes, and can prioritize tasks in a dynamic, fast-paced environment 
• I — Impact: You focus on outcomes, not just activity - bringing creativity and analytical thinking to drive meaningful results for our customers and business
• T — Team: You collaborate effectively across functions, communicate, and can navigate ambiguity and change well 

Required Qualifications 

• Bachelor's degree in marketing, business, or a related field required.
• Exceptional communication, storytelling, and content development skills
• 6 - 8 years of experience, including 3+ years in marketing or related marketing functions
• Experience in marketing to healthcare professionals (HCPs)

Preferred Qualifications 

• Familiarity with CRM and marketing automation tools, especially HubSpot
• Prior experience in clinical research industry or GI/Hepatology therapeutic area

Travel 

• Location: Hybrid role at headquarters in NYC or Cambridge, MA
• Travel: 10 - 15%