Lead marketing strategy and drive pipeline generation in the robotics and automation sector while collaborating closely with sales and engineering teams.
We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and we’ve been recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award, the AAM Supplier Excellence Innovation Award, and the 2024 BC Tech “Company of the Year – Growth”, we are on a mission to redefine the future of AI-driven robotic vision systems. Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.
Role Overview
We are seeking a Sr. Marketing Manager based in Mexico to lead marketing strategy and drive pipeline generation. Reporting to the Senior Vice President, Sales & Marketing.
This role is responsible for identifying high-value automation opportunities, defining target industries and accounts, and building marketing campaigns that generate qualified leads for our sales team.
The ideal candidate understands industrial automation markets, can map complex ecosystems (OEMs, system integrators, suppliers), and is comfortable working closely with sales and engineering teams.
This role will involve periodic travel to the United States, approximately one week every two months, to collaborate closely with cross-functional teams and support key initiatives.
Key Responsibilities
Marketing Strategy
Market Intelligence & Ecosystem Mapping
Brand Awareness & Industry Presence
Sales Alignment
Performance & Analytics
Qualifications
What Success Looks Like
What we offer!
Equity Participation
As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.
Competitive & Transparent Compensation
We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected on target earning range is MXN $1,000,000 – $1,200,000 annually, inclusive of base salary and commission.
Total compensation may be structured as a combination of base salary and performance-based bonus, with the overall earnings falling within this range and ligned to the achievement of defined marketing and pipeline generation targets.
The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.
Equity Compensation
As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.
Apera AI Inc develops advanced robotics, AI, and machine vision solutions designed specifically for manufacturers. By enhancing factory flexibility and productivity, we empower businesses to optimize their operations and stay competitive in a rapidly evolving market.
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