Sr. Manager, UKI Marketing

MKTQ325R30

Mission 

In this critical role, you will be responsible for developing the UK & Ireland field marketing strategy, building new and optimising existing programmes that maximise impact on various targets. You should have a proven track record of hiring and leading a best-in-class team of talented, highly effective field marketers. You should also enjoy developing strong relationships with sales and marketing stakeholders and thrive on creating innovative, out-of-the-box event campaigns. You will be reporting to the EMEA VP of Marketing.

The impact you will have 

• Development and ownership of an integrated field marketing strategy for the UKI region, based on ROI analysis and business objectives.
• Fully optimised event programme strategy derived from evaluation of target audiences, demand generation engine performance, tested hypotheses, and analysis of conversion rates.
• Best practices shared with the rest of EMEA and global counterparts, and the rest of the marketing organisation.
• Meet or exceed defined targets for live and virtual field programmes and third party sponsorships to drive engagement, increase conversion rates, and generate leads and pipeline.
• Development of scalable and efficient high-impact field marketing programmes, processes, and sales enablement standards.
• Seamless flow of leads from field events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion.
• Building and driving solid partnerships with critical field stakeholders.
• Hire and facilitate the growth and development of team members through coaching and mentorship.

What we look for 

• 10+ years of experience managing events and regional marketing in UKI, including at least five years running field marketing programmes and three years managing people.
• Have a proven track record of building/managing high-performing teams.
• Experience in pipeline building, with responsibility and accountability for sales.
• Experience holding/managing large event budgets.
• Experience building new event programmes, documentation, and enablement of cross-functional teams at scale.
• Experience driving increased demand and conversions for field marketing programmes.
• Strong background in data management/analytics and metrics, and reporting to key stakeholders.
• Strong project, communication, and time management skills with the ability to effectively manage numerous projects simultaneously in a fast-paced, collaborative environment.
• Ability to use CRM (SFDC), analytical tools, and marketing automation systems (Marketo)
• Travel for events will be required (when appropriate)