Sr. Manager Marketing Operations

About the team/role

Our Revenue Operations team is looking for someone to lead the Marketing Operations function to help us scale marketing programs across all segments (from SMB to Enterprise), channels (from digital inbound to account-based marketing), and go-to-market motions (from partnerships to customer marketing). 

As the Senior Manager, Marketing Operations, you will lead the Marketing Operations team that ensures effective strategy, efficient investment, and accountability across the Checkr marketing department. You will be responsible for ensuring marketing technology is optimized for users while maintaining high data quality standards. You will partner closely with the marketing organization to determine growth strategies, streamline processes, and drive operational initiatives forward, as well as collaborate cross-functionally with GTM Data Science, Systems, and Finance teams on complex initiatives to improve forecasting, attribution, and insights.

The ideal candidate is curious and comfortable with large data sets, can synthesize insights, make recommendations, and drive action from data. You don't just look at numbers—you understand the greater business context behind them. We're looking for someone who will have a huge impact: leading a high performing marketing operations team, championing cross-functional projects to drive efficiency through GTM automation and AI, and staying laser-focused on driving results.

Responsibilities:

• Lead and scale Marketing Operations: Lead a world-class team across performance & insights, technology/AI, and campaign operations while building and maintaining the cross-functional Marketing Ops roadmap to support company growth.
• Drive strategic planning and forecasting: Partner with marketing leadership on goal setting, campaign analysis, and forecasting from top-of-funnel through revenue across all marketing motions, collaborating with finance and data science to ensure execution against annual plan.
• Own marketing tech stack and AI automation: Develop marketing technology strategy and manage the full tech stack including Marketo, Outreach, Demandbase, and Clearbit while architecting AI-enabled workflows for lead enrichment, scoring, routing, and nurturing to create seamless, automated data flows across platforms.
• Deliver actionable insights and optimization: Create dashboards, real-time reporting, and analytics to monitor funnel performance, lead top-of-funnel analysis for weekly marketing reviews and executive-level business cadences, and provide strategic recommendations to marketing leaders for continuous improvement.
• Champion cross-functional initiatives: Build alignment and drive projects forward across sales, product, customer success, finance, and business development teams, solving key challenges around attribution, automation, and data accuracy to scale the revenue organization.

What you bring:

• 8+ years of marketing operations, analytics, or revenue operations experience in a B2B environment with 2-3 years successfully leading a high-performing team.
• Strategic thinking with execution excellence: Proven ability to see the forest from the trees, focus on highest-impact initiatives, identify strategic improvements, advocate for them internally, and successfully implement them at scale.
• Project management and cross-functional leadership: Expert at prioritizing competing initiatives, managing complex projects with multiple stakeholders, and building alignment across sales, marketing, finance, and product teams to drive organizational outcomes.
• Marketing technology expertise: Deep proficiency in Salesforce and Marketo required, with experience in Looker, Outreach, Demandbase, and other martech tools; familiarity with AI tools, APIs, and integration platforms (Zapier, Clay) a strong plus.
• Superior analytical and data storytelling skills: Expert-level ability to analyze and visualize data across Excel, CRM, and BI tools while crafting compelling narratives that generate buy-in from senior leadership and executive teams.
• Multi-channel GTM experience: Background across various go-to-market motions including enterprise sales, account-based marketing (ABM), digital/growth marketing, and customer lifecycle marketing.
• Process optimization mindset: Relentless focus on efficiency and scale with zero tolerance for manual processes; proven experience building automation, repeatable workflows, and systems that drive operational excellence.

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend