We're looking for a Sr Manager, GTM Data to lead our GTM Analytics team.

You will be responsible for leading a team that delivers key analysis projects, reporting, and processes leading to insights that help drive Marketing, Sales, CX, and Revenue decision making. This role is both data-driven and strategic, focused on improving paid media, web/owned channel efficiency, and seller-led performance through ongoing optimization and expanding measurement capabilities.

The ideal candidate will have extensive experience in similar revenue or marketing analytics roles with strong technical and analytical abilities. As a part of the Revenue Analytics team, the work you do will have high visibility across all of PandaDoc as it is used for data-driven decision making, guiding decision making, investments, and strategy.

What you'll do here:

Lead Strategic Analytics Initiatives:

You will lead executive-level conversations about paid media performance and marketing acquisition
You will uncover deep insights across sales led performance and funnel journeys
You will own the advanced measurement strategy for marketing alongside stakeholders
You will plan and prioritize key projects across the team
You will develop vision and roadmap, with execution timelines and deliverables
You will connect teams to streamline work and bring together different cross-functional views

Build and Manage a High-Impact Team:

You will mentor and guide team members for high productivity and efficient workstreams
You will lead key exploratory analysis to understand new sources of data and new tools
You will develop new methods for analysis based on shifting media and web landscapes
You will ensure analysts actively engage in understanding business needs and proactively offer solutions

Drive Data-Driven Decision Making:

You will own and build analytical tools and solutions addressing business needs and questions, enabling better decisions by leadership
You will lead complex analytics requirements conversations, communicate with stakeholders to plan an analysis approach, and guide key decisions
You will join paid and web data to create full funnel customer analytics across channels
You will translate complex business questions into sound data analysis using a hypothesis and solution process

Technical Leadership and Innovation:

You will create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources, leveraging SQL, R/Python and, Hex, Tableau, and other visualization tools
You will monitor for changes in trends, share insights and make recommendations
You will architect and evaluate results for multi cell tests and test methodology for media performance studies and web testing
You will collaborate with Data Engineering to ensure data work is reusable, modular, and scalable

We'd love to hear from you if:

Required Experience:

You have experience in media, advertising, and/or sales analytics
You have a Bachelor's or Graduate degree (analytics, computer science, business, or mathematics a plus)
You have 5-9 years of experience in marketing analytics, media analytics, sales analytics or customer analytics preferred
You have fluency in media technology, ad serving platforms, and marketing data systems
You have expertise in reporting on media spend, efficiency, and optimization
You have experience with B2B SaaS business models
You have experience working with senior leadership at corporations

Technical Expertise:

You have the ability to translate business objectives into measurable goals and KPIs
You have the ability to translate technical data into a framework and language that internal clients can understand
You have working knowledge of SQL, R, and/or Python
You have experience wrangling and transforming data
You have extensive experience with data visualization tools like Tableau and Hex
You have expertise in media reporting platforms like Campaign Manager, Facebook Ads, Search Ads 360 a plus
You have expert knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, etc.)
You have experience reporting on web, owned, social, and Organic Search using analytical tools
You have experience working with Snowflake is a plus
You have experience with statistical methods such as regression and hypothesis testing
You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner

Leadership & Soft Skills:

You have strong communication, collaboration, and problem-solving abilities
You have proven experience leading or mentoring analytics professionals
You excel in steering complex decision-making processes involving multiple stakeholders
You have experience managing intricate projects with numerous dependencies while maintaining agility
You bring fresh ideas and a proactive approach to analytics

How you'll succeed at PandaDoc:

Be Proactive, Not Reactive: You won't wait for requests - you'll anticipate business needs and deliver insights that drive action before being asked.
Bridge Business and Data: You'll ensure analytics isn't just about numbers but about understanding business context and delivering solutions that matter.
Own Your Impact: You'll take ownership of the revenue analytics function, bringing strategic direction and innovative ideas that directly contribute to business growth.
Build for Scale: You'll create reusable, modular analytics solutions that grow with our business and enable self-service analytics across the organization.

Lead with Data: You'll champion a data-driven culture where decisions are backed by insights and hypotheses are tested rigorously

Core Leadership Behaviors

Our Core Leadership Behaviors are the observable and measurable leadership actions and skills that contribute to our effectiveness and success in our roles at PandaDoc. They determine
how we do our jobs and how we meet our goals:

Thriving in Complexity: You unravel and make sense of potentially sophisticated, incomplete, and contradictory information to effectively solve problems
Nimble Learning: You tackle problems with experimentation, using successes and failures to inform future decisions
Expecting the Best: You hold yourself and others accountable to meet commitments
Collaborating Courageously: You build partnerships across the company and work collaboratively with others to meet strategic goals
Customer Obsessed: You listen hard to customers, understand their challenges, develop relationships with them, and deliver products that remove their obstacles
Action Oriented: You initiate new opportunities and face tough challenges with a sense of energy, enthusiasm and service

Why PandaDoc?

At PandaDoc, we are building a data-driven future where analytics are at the heart of our decision-making processes. As the Senior Manager of Revenue Analytics, you will play a critical role in shaping that future, leading a team that directly impacts our growth and success.
Through PandaDoc, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed.
If you are passionate about data, proactive in your approach, and excited to make a difference, we'd love to hear from you.

Company Overview:

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com.

Company Culture:

We're known for our work-life balance, kind co-workers, & virtual team bonding events. Although our Pandas are located remotely across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

Check out our LinkedIn to learn more.

Benefits:

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.

The annual range for this role is $160,000-$200,000 OTE.

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

Application deadline 12/25

Sr Manager, GTM Data

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