Sr. Manager, Digital Product Analytics

About You

Nutrafol is looking for a data-driven and strategic Senior Manager of Digital Product Analytics to lead analytics for Nutrafol.com and the Nutrafol App. This role will drive insights that shape roadmap prioritization, optimize conversion and retention, and ensure accurate measurement across web, subscription, and app experiences.

You will own ecommerce business and content strategy reporting for Nutrafol.com and the app. Additionally, you will oversee the CRO analytics practice including opportunity identification, test design support, and readouts of A/B test results. 

This leader will oversee one Senior Associate Analyst responsible for weekly business reporting and will partner closely with Product, Growth, Engineering, CRM, and Marketing to create insight-driven digital experiences that accelerate growth.

Responsibilities

Digital & Ecommerce Analytics

• Own KPI frameworks for ecommerce and subscription performance (traffic, CVR, AOV, churn, retention, cohorts).
• Build and maintain dashboards in Tableau and Mixpanel; guide eventual migration to GA4 where applicable.
• Translate complex data into clear narratives—explaining why performance shifts occur and recommending next steps.
• Support analytics needs tied to the GA4 reimplementation (requirements gathering, validation through analysis, funnel mapping, reporting checks).
• Partner with Retention Analytics to unify ecommerce, subscription, lifecycle, and CRM insights.
• Conduct deep-dive analyses and opportunity sizing to support roadmap prioritization.

Experimentation & CRO

• Identify high-impact CRO opportunities across web and app experiences.
• Develop strong hypotheses, define success metrics, and guide test design.
• Run post-test analyses (lift, significance, segmentation) and deliver clear insights and recommendations.
• Drive a consistent, insight-led experimentation operating model across Digital Product.

Reporting & Insights

• Oversee weekly and monthly reporting for website and app performance.
• Guide the Senior Associate in maintaining ongoing Excel/GSheets reporting and build recaps for executive shareouts.
• Identify gaps in analytics and build scalable dashboards to improve clarity and visibility.
• Lead opportunity sizing for roadmap initiatives to help prioritize projects in an impact vs. effort analysis.

Leadership & Collaboration

• Manage, coach, and develop the Senior Associate Analyst.
• Partner with Product Managers to bring data-driven clarity into roadmap decisions.
• Collaborate with SEO, Growth, and Lifecycle teams on shared KPIs and integrated insights.
• Present insights, test readouts, and performance updates to Product, Marketing, and Executive Leadership.
• Own Fullstory and Mixpanel contract and vendor needs.

Requirements

• 6–8+ years of experience in digital product analytics, ecommerce analytics, or growth analytics, preferably at a DTC or subscription-based company.
• Proven experience in CRO, A/B testing strategy, and test readouts.
• Expert proficiency with GA4, Google Tag Manager, and event-based analytics.
• Strong experience with subscription analytics: retention, churn, cohort modeling, CLV, subscriber acquisition.
• Proficiency with Google Analytics, FullStory, Tableau and Mixpanel; SQL a strong plus.
• Strong understanding of ecommerce KPIs, digital funnels, attribution, and experimentation methodologies.
• Demonstrated ability to turn data into compelling insights and recommendations.
• Experience managing or mentoring analysts preferred.
• Strong communication and stakeholder management skills—comfortable presenting to senior leadership.