Sr Manager/Associate Director, Digital Marketing Analytics

We are looking for an analytically minded and strategic contributor to serve as Senior Manager or Associate Director of Digital Marketing Analytics for our growing Endocrinology division. This role is responsible for leading digital analytics across media, email, CRM, websites, webinars, and social media—providing high-impact insights that shape marketing strategy and improve HCP and patient engagement across digital and offline channels. You will work across a variety of data sources, tools, and teams to bring a holistic, omnichannel view of performance and guide data-driven decisions.

This role offers a unique opportunity to shape how we measure and learn from our digital engagements with healthcare providers and patients. Your insights will directly influence marketing strategy, campaign effectiveness, and ultimately, how we support the patients and providers we serve.

This position is ideal for someone who thrives in a fast-paced, dynamic environment and is comfortable charting their own path while collaborating across cross-functional teams. You will be expected to bring structure to complex questions, define the right metrics, and generate insights that inform business-critical decisions and play a central role in shaping how digital insights guide our commercial strategy.This is a hybrid role typically requiring on-site presence at least 3 days per week.

Responsibilities:

Measurement Strategy & Performance Insights

• Support the development of clear measurement frameworks, KPIs, and testing strategies aligned with brand and omnichannel objectives
• Co-develop and manage test-and-learn experiments to optimize targeting, content, and sequencing
• Design and maintain dashboards and reporting tools that track performance across email, media, social media, website, CRM, webinars, and field channels
• Translate trends and patterns into actionable insights that shape campaign strategy, content development, and promotional planning

Advanced Analytics & Optimization

• Implement predictive models, marketing mix models (MMM), attribution tools, and AI-enabled solutions to inform marketing investment and engagement strategy
• Apply statistical and machine learning approaches to assess promotional impact across the customer experience
• Conduct HCP behavior-based targeting analysis to refine engagement strategies
• Identify and test opportunities for improving campaign performance through audience targeting, content personalization, and channel orchestration

Data Integration & Tools

• Use data from platforms including Veeva Crossix (media measurement), Salesforce Marketing Cloud (email & campaign analytics), OneTrust (compliance), ON24 (webinar), and digital engagement tools (e.g., Google Analytics, social media platforms) to assess marketing performance
• Integrate digital data/ insights with broader commercial and clinical datasets—including patient-level data, specialty pharmacy data, field team activity (Sales, Medical, KAMs, TLLs), market research, and CRM data to deliver a full view of commercial effectiveness
• Ensure analytic output reflects the full context of customer interactions to support cross-functional decision-making, and are grounded in clinical, operational, and commercial realities

Collaboration, Communication & Vendor Management

• Partner closely with Digital & Omnichannel Marketing, Sales, Legal/Compliance, IT, and other internal teams to ensure analytics are embedded across digital and multimedia marketing initiatives and insights are used to improve touchpoint sequencing, messaging, and field content
• Communicate complex analyses in clear, compelling ways to primary stakeholders/business partners, the Digital & Omnichannel Marketing team, and other
• Contribute to the development of integrated dashboards and operational performance metrics that inform cross-channel decision-making
• Manage relationships with external analytics and data vendors to ensure timely and high-quality data, consistent methodologies, and scalable analytics solutions

Ideal Candidate Profile

• Brings a combination of deep analytical skills, digital marketing fluency, and strategic thinking
• Thrives in ambiguity and is comfortable building new capabilities in a complex, fast-moving environment
• Has a strong track record of communicating data insights clearly and driving real-world impact in a healthcare setting
• Naturally collaborative, curious, and proactive in identifying opportunities to improve patient and HCP engagement

Preferred Skills, Qualifications and Technical Proficiencies:

• Hands-on experience with tools such as Veeva Crossix, Salesforce Marketing Cloud, ON24, OneTrust, Google Analytics, and social media platforms
• Strong SQL and Excel skills; experience with cloud-based data environments (e.g., Snowflake, AWS, Databricks) preferred
• Able to apply statistical and machine learning techniques to analyze performance and inform strategy
• Skilled at developing dashboards, synthesizing complex data, and presenting to senior stakeholders
• Experience working in regulated environments and collaborating with Marketing, Legal, Compliance, and Medical Affairs teams

Preferred Education and Experience:

• Bachelor’s degree required, preferably in Marketing, Data Science, Statistics, or related field required; Master’s preferred
• 5+ years of experience in digital marketing analytics in the pharmaceutical, biotech, or medical device industries

The pay range that the Company reasonably expects to pay for this headquarters-based position is $167,800 - $246,700; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.

 Applicants must be currently authorized to work in the United States on a full-time basis.