Sr. Lifecycle Marketing Manager

What you'll do: 

NinjaTrader is seeking a Sr. Lifecycle Marketing Manager to build and scale in-product lifecycle experiences. This role will focus on developing strategies to introduce personalized in-product messaging throughout the customer lifecycle, driving activation, engagement, and retention. 

This hands-on role is ideal for someone with experience executing multi-channel lifecycle journeys on platforms like Braze, who has a strong performance bias and can turn strategy into executable lifecycle experiences with measurable outcomes. 

In this role you will: 

• Build and manage multi-channel lifecycle programs with a focus on in-product messaging 
• Identify and implement segmentation and personalization opportunities 
• Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage 
• Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available 
• Run A/B tests and experiments to improve lifecycle performance 
• Monitor campaign performance and surface insights and recommendations 
• Continuously improve messaging, timing, segmentation, and channel mix 
• Work closely with Product Marketing to translate messaging and positioning into lifecycle programs 
• Support product launches by driving awareness and adoption through coordinated lifecycle experiences 
• Ensure high-quality execution through strong QA and documentation 
• Drive process improvements as the lifecycle function scales 

What you'll need: 

• 6–8 years of experience in lifecycle, CRM, or growth marketing 
• Hands-on experience executing campaigns in Braze or comparable platforms 
• Strong understanding of segmentation, triggers, and customer journeys 
• Proficiency working with data, metrics, and experimentation 
• Excellent attention to detail and execution quality 

Bonus points for: 

• Background in fintech, big tech, or high-growth B2C companies 

Compensation: 

The salary range for this role will be $95,000 - $145,000.00 USD. In addition, this position will also receive an annual target bonus of 10%. Bonus pay at NinjaTrader is based on individual performance (50%) as well as company/team performance (50%). 

Salary and bonus earnings are only two components of the total compensation package offered by NinjaTrader. NinjaTrader offers a 401K plan through ADP under which the company will match up to 3.5% of employee contributions. Annual paid time off allowance accrues at a rate of 23 days per year (some positions may qualify for more) plus seven paid holidays. 

Location:

This role is based in Chicago, IL. *There may be remote flexibility for exceptional candidates in the following states: California, Colorado, Florida, Georgia, Illinois, Indiana, Minnesota, Missouri, Montana, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Utah, Vermont, Virginia, Washington, Washington DC, Wisconsin. 

Hybrid:

For Chicago-based employees, we follow a hybrid work schedule: In-office Tuesday through Thursday, with remote work on Mondays and Fridays. In addition to these weekly remote days, we offer: 

• 20 additional flex remote days annually 
• 5 Company Wide Office-Optional weeks tied to major holidays