Sr. Lifecycle Marketing Manager, Acquisition

Overview of the Role: 

Pelago is looking for a Senior Lifecycle Marketing Manager, Acquisition to architect, own, and scale our lifecycle growth engine across the member journey, from acquisition through activation, engagement, and retention.

This role sits at the center of our growth strategy. You will design and execute a data-driven lifecycle roadmap that drives measurable improvements in conversion, engagement, and long-term member value. You’ll build and scale a rigorous experimentation engine, with deep hands-on ownership of email as a core channel, while ensuring programs are operationally sound, automated, and built to scale.

If you’re equally comfortable setting strategy, building lifecycle journeys from scratch, launching experiments, and digging into performance dashboards, this role is for you

This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

In this role you will:

• Own and evolve Pelago’s lifecycle growth strategy across acquisition, activation, engagement, and retention, translating company goals into a prioritized roadmap tied to conversion, engagement, and LTV.
• Build and scale a rigorous experimentation engine across lifecycle channels, developing clear hypotheses, launching high-impact tests, and embedding learnings into repeatable growth systems.
• Lead end-to-end execution of lifecycle campaigns, including segmentation, journey orchestration, automation, QA, launch, and performance analysis with deep hands-on ownership of email and other key touchpoints.
• Leverage behavioral and engagement data to drive smarter targeting and personalization, partnering closely with Analytics to uncover insights and optimize performance across cohorts.
• Own lifecycle KPIs and reporting, building clear dashboards and measurement frameworks that inform prioritization and drive accountability.
• Partner cross-functionally with Marketing Ops, Analytics, Customer Success, and Agency teams to ensure operational excellence, data integrity, and scalable execution.
• Continuously evaluate lifecycle technology and emerging AI tools to improve speed, personalization, and overall growth efficiency.

The background we are looking for:

• 6+ years of lifecycle marketing experience with ownership across multiple funnel stages.
• Deep hands-on expertise in email marketing and lifecycle automation.
• Strong experimentation mindset with experience running structured test-and-learn programs.
• Proven ability to own a roadmap and drive measurable business outcomes.
• Experience partnering closely with Marketing Ops and Analytics to build scalable systems.
• Strong data fluency, comfortable working with dashboards, performance metrics, and cohort analysis.
• Experience in health tech, subscription, ecommerce, B2B2C, or similarly complex lifecycle environments preferred.
• Clear ownership mindset and comfort operating in a fast-paced, evolving growth environment.
• Strong cross-functional communication skills and the ability to debate ideas constructively.

What you’ll love about us:

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage 
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program 
• Access to Reproductive & Family Planning Care 
• Substance Use Support for employees and family members 

At this time, we are unable to offer visa sponsorship for this position. 

Please note that Pelago is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.