loanDepot
Sr Leader, Product Management
TLDR
Drive measurable improvements in customer journey engagement and conversion through collaboration with Marketing, Sales, and Innovation Lab, optimizing top-of-funnel product capabilities.
Position Summary:
Responsible for owning and optimizing the earliest stages of the customer journey—from first touch through engagement, qualification, and handoff. This role drives measurable improvements in contact rate, lead activation, and conversion through a disciplined test-and-learn operating model. Partnering closely with Marketing, Growth leadership, Sales, and the Innovation Lab, this leader shapes the enterprise growth strategy, scales proven experimentation outcomes, and ensures that top-of-funnel product capabilities continually evolve to support revenue acceleration.
Responsibilities:
- Develops and communicates the top-of-funnel product strategy, quarterly priorities, and long-term roadmap aligned to enterprise growth objectives.
- Establishes clear success metrics tied to contact rate, engagement, qualification, and conversion outcomes.
- Owns conversion gating logic, qualification signals, routing criteria, and handoff design to downstream teams.
- Leads cross-functional experimentation cycles, including hypothesis development, A/B testing, sequencing, and iterative optimization across SMS, email, dialing, and other engagement channels.
- Translates experimental results into scalable product capabilities, platform enhancements, and repeatable playbooks for varying levels of the organization – from executive to front-line employees.
- Ensures that product insights and experimentation frameworks directly inform Marketing campaign design, sequencing, and measurement.
- Partners with Marketing on strategic hypothesis setting, targeting strategy, and early-funnel engagement approaches (while Marketing maintains channel execution).
- Collaborates closely with Sales leadership to reduce friction in early-funnel interactions, improve routing accuracy, accelerate time-to-first response, and strengthen qualification handoffs.
- Works with Operations and Platform Product teams to improve signal quality, reduce downstream fallout, and ensure early-funnel improvements translate into end-to-end funnel efficiency.
- Co-creates growth bets with the Innovation Lab, shaping test design and accelerating transition of successful prototypes into scaled products.
- Builds and maintains trusted dashboards that connect leading indicators (contact rate, engagement signals, routing performance) to downstream outcomes and revenue impact.
- Delivers executive-level insights, recommendations, and strategic updates based on data, experimentation results, and market trends.
- Identifies and pursues cross-department opportunities that strengthen alignment, reduce latency, and drive material lift in conversion.
- Performs other duties and projects assigned.
Requirements:
- Bachelor’s Degree in Information Technology, Business Analytics or related field preferred and/or a minimum of ten (10) + years’ experience, ideally in high-velocity, heavily matrixed, data-driven environments
- Demonstrated success owning top-of-funnel strategy, experimentation, or conversion optimization.
- Proven track record of driving measurable improvements in activation, qualification, or lead conversion.
- Experience in the Mortgage industry preferred.
- Travel 10%+ of time required.
- Strong command of experimentation methodologies, including A/B testing, sequencing, and funnel diagnostics.
- Exceptional ability to interpret data, connect leading indicators to business outcomes, and influence executive decision-making.
- Deep cross-functional collaboration skills with a track record of partnering across Marketing, Sales, Operations, and technical teams.
- Strong strategic thinking combined with hands-on operational execution capabilities.
- Excellent communication skills, including the ability to synthesize complex insights into clear, concise recommendations.
- Solid problem-solving skills with a practical, solution-focused approach.
Why work for #teamloanDepot:
- Work with other passionate, purposeful, and customer-centric team members.
- Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
- Extensive internal growth and professional development opportunities including tuition reimbursement.
- Comprehensive benefits package including Medical/Dental/Vision.
- Wellness program to support both mental and physical health.
- Generous paid time off options to support work-life balance.
About loanDepot:
loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts.
Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this role is between $170,000 and $233,000. Your base pay will depend on multiple individualized factors, including your job-related knowledge/skills, qualifications, experience, and market location.
We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Benefits
Education Stipend
Extensive internal growth and professional development opportunities including tuition reimbursement.
Health Insurance
Comprehensive benefits package including Medical/Dental/Vision.
Paid Time Off
Generous paid time off options to support work-life balance.
Wellness Stipend
Wellness program to support both mental and physical health.
loanDepot is a digital commerce company focused on simplifying the home ownership journey through a digital-first approach. It provides a comprehensive suite of lending and real estate services, making the process of purchasing or refinancing a home faster and less stressful for customers.
Product Manager