Sr. Lead, Performance Marketing

Material Bank is seeking a Senior Lead, Performance Marketing to drive efficient, measurable growth across core acquisition and engagement channels. Reporting to the EVP of Marketing, this role is accountable for performance marketing strategy and execution, with primary ownership of Search, Social, and SEO, and selective testing of additional channels. 

You will own the performance marketing roadmap end-to-end, including channel strategy, testing, analysis, forecasting, and budget stewardship, managing significant spend. This role blends strategic leadership with hands-on execution. 

You will directly manage agencies and serve as the primary relationship owner for key platform partners (e.g., Google, Meta), ensuring Material Bank benefits from best practices, betas, and strategic support. 

What You'll do: 

Performance Marketing Leadership 

• Own strategy, execution, optimization, and reporting across Paid & Organic Search, Paid Social, and new performance channels 
• Develop and manage the performance marketing roadmap, including forecasting, budgeting, and testing plans 
• Drive improvements in CAC, ROAS, conversion rate, and LTV 
• Oversee daily pacing and ensure efficient deployment of budget 
• Define KPIs, lead structured performance reviews, and deliver clear reporting to leadership 
• Lead weekly performance reviews, synthesize insights, and recommend actions 
• Maintain hands-on ownership of campaign setup, QA, and optimization as needed 
• Partner with Brand and Integrated Marketing on creative and messaging for paid channels 

Experimentation, Analytics & Martech 

• Translate business objectives into structured testing agendas across acquisition and conversion 
• Develop dashboards and actionable channel insights 
• Own attribution and measurement approach using attribution tools and platform analytics 
• Partner with MarTech on performance marketing tech stack, ensuring accurate tracking and data integrity 
• Improve experimentation, targeting, and reporting capabilities over time 

Team, Partner & Vendor Management 

• Manage agencies with clear expectations and accountability 
• Guide cross-functional contributors supporting performance initiatives 
• Own relationships with platform partners to unlock insights and innovation 

Cross-Functional Collaboration 

• Collaborate with Brand, Product, and Engineering to improve onsite conversion and funnel performance 
• Influence Martech roadmaps to support growth and measurement 
• Provide clear insights to inform quarterly and annual planning 

What You'll bring: 

• 5–10 years of progressive performance marketing experience, ideally in ecommerce 
• Proven ownership of scaled acquisition channels (Search, Social) 
• Experience managing multi-million-dollar budgets with strong efficiency outcomes 
• Strong analytical skills and comfort with data tools for insight and forecasting 
• Experience with attribution, experimentation, and marketing technology platforms 
• Proven ability to manage external partners effectively 
• Clear, confident communicator who can influence senior stakeholders 

Mindset 

• Hands-on operator with strong ownership and bias for action 
• Comfortable moving between strategy and execution 
• Data-driven, test-and-learn mentality 
• Collaborative, pragmatic, and commercially minded 
• Energized by building and scaling in a high-growth environment 

What you’ll get from us:

• Our people: If you thrive in an inclusive, innovative, and fast-paced organization, look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events 
• Relaxation and Celebrations: Flexible PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect). 
• Health Benefits: We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program. 
• Plan for your Retirement: 401(k) eligible after your first 90 day's employed!
• Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well. 
• Growth: We’ll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters! 
• Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced a hybrid  working model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both.