Sr. Lead CDP Consultant

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. A CDP Consultant serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on activation. You will be working with a multidisciplinary team of Architects, Data Engineers, Data Scientists, and Digital Marketers.  Information Security Responsibilities

Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols

Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets

Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)

Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role and Responsibilities

Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions

Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry

Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect

Conduct stakeholder interviews and gather business requirements

Translate business requirements into CDP use cases 

Prioritize CDP use cases together with the client

Create a strategic CDP roadmap focused on activation

Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs

Provide hands-on support and platform training for our clients

Preferred Qualifications

5+ years of relevant work experience in marketing, consulting, or analytics

3+ years of experience working in an agency environment; strong consulting, and client-facing skills 

3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar 

Strong understanding of customer data platforms and the modern data infrastructure

Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences

Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation is a plus

Experience with analytics tools like Google Analytics or Adobe Analytics is a plus

Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus

Experience with marketing automation tools is a plus

Experience with A/B testing tools is a plus

College degree in Marketing, Business, Analytics, Data Science or related field