About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
About the Role:
We’re hiring a Senior Growth Marketer to lead and build our verticalization growth framework improving product adoption, activation, and expansion across key industry segments.
This is a highly strategic, builder-style role. You will not simply execute campaigns — you will design and implement a repeatable system for driving above-baseline growth in specific industries.
You will spend:
50% of your time focused on the Marketing Agency avatar
50% expanding into additional priority industries (e.g., Home Services and other high-growth verticals)
Your mission: deeply understand how businesses in each vertical succeed (or struggle) with HighLevel, and create structured, scalable resources that improve their onboarding, activation, and long-term growth.
This role is ideal for someone who can create clarity from complexity, build structure from scratch, and operate with high autonomy.
What You’ll Be Doing:
Vertical Growth Framework
Build and implement a repeatable framework to drive adoption and growth across priority industries
Identify vertical-specific friction points and translate insights into measurable growth initiatives
Marketing Agency Vertical (50%)
Own growth strategy, education, and positioning for the agency segment
Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives
Expansion Verticals (50%)
Research and prioritize high-opportunity industries (e.g., Home Services)
Develop industry-specific playbooks, courses, messaging, and growth strategies
Education & Cross-Functional Impact
Create scalable training and content that simplifies complex product capabilities
Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption
Public Speaking & Events
Represent HighLevel at conferences, meetups, and industry events
Speak confidently about the product, use cases, and industry growth strategies
Travel 25% or more to attend and present at events
What You’ll Bring
Experience building strategy from zero, not just optimizing existing systems
Strong writing skills with the ability to simplify complex concepts
Comfort with public speaking, workshops, and customer-facing environments
Strategic thinking paired with executional excellence
Ability to operate autonomously and create structure where none exists
Analytical mindset with the ability to tie initiatives to measurable growth impact
Comfort influencing cross-functional teams without formal authority
Experience/Education/Certifications Required:
5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.
Why HighLevel?
High-growth company with a devoted user base and a huge market opportunity
A unique chance to shape not just product marketing, but also education and certification strategy
Collaborative team culture
Smart, passionate colleagues and room to lead
The salary range for this position is $89000- $110000 annually.
Equal Employment Opportunity Information:
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
