Sr. Federal Marketing Manager

What You'll Do:

Driving revenue for our US Federal region is key to meeting our aggressive revenue goals. We are looking for a strategic Senior Federal Marketing Manager that can develop highly impactful marketing strategies and demand generation programs which translate into meeting regional pipeline and revenue goals. The Neo4j Federal region includes Department of Defense (DoD), Intelligence and Civilian organizations, as well as partners focused on the federal government space.

The Senior Federal Marketing Manager is part of our Americas Marketing team, reporting to the VP of Marketing. The Senior Federal Marketing Manager will forge strong relationships with the Neo4j Federal sales team and partner with them to create and implement effective demand generation programs. They will also act as a liaison between the Federal sales team and corporate, digital, and product marketing to build alignment in order to help drive Federal business goals and revenue targets.  The Senior Federal Marketing Manager will be responsible for building and executing against a fiscal year marketing plan to support lead & pipeline generation employing field marketing best practices and the development of innovative programs and ideas that will help differentiate us within the Federal market

Who You'll Work With:

You’ll be a key member of the Americas Marketing team in the United States. The team is responsible for driving the highest quality lead generation programs that take customers and prospects through their buyers’ journey using all activities in the marketing mix including digital, partner and event programs. 

As a Sr. Marketing Manager for the federal team, you will drive opportunities and pipeline growth by developing and executing on a quarterly marketing plan based on approved budgets. You’ll recommend digital programs, federal specific regional activities and local events, and determining what demand generation content needs will drive business results for the region. This position requires significant cross-functional collaboration. You will be required to:

• Partner with the product marketing team, creative / writing / social team, partner marketing, Sales Development Reps, and local Neo4j sales executives to support our business goals and outcomes.
• Work with global marketing, corporate marketing, marketing operations, and sales to ensure that plans and activities are measured and communicated to leadership in a consistent manner.
• Work with sales leadership and account executives to solidify the priorities in the region and create and execute on lead generation programs that support those priorities. 

Responsibilities:

• Responsible for developing the federal marketing strategy, including the digital, partner, ABM, and event strategy to drive leads, opportunities, and deals.
• Accountable for the execution and optimization of the marketing mix to deliver key performance indicators and targets including MQLs and SAOs. 
• Engage and work collaboratively across all marketing functions to plan and implement lead generation programs including but not limited to digital programs, content, virtual trainings, corporate events, and webinars.
• Define and execute federal events and demand generation programs including but not limited to Neo4j owned events, roadshows, trainings and 3rd party conferences, including content, segmentation of target audience, registration, promotion, lead management & follow up, and outcomes tracking.
• Develop and expand engagement within the region with channel partners by driving joint marketing efforts that support demand generation.
• Engage local sales team to ensure alignment on marketing initiatives.
• Continuously analyze and report program effectiveness to optimize execution, efficiency, and results.
• Partner closely with Sales Development to get feedback on programs as well as support and ensure timely and effective program and lead follow-up.
• Execute marketing campaigns from HQ within the region. This may include national or local demand generation programs and events, product launches, digital and content offerings.  
• Understand and communicate marketing strategy, value proposition, positioning and messaging across all products pillars to federal sales personnel so that they are aware, knowledgeable, and “enabled” with the latest and most powerful content for effective use in sales cycles
• Develop communication strategy to support initiatives within the Federal vertical and drive results.
• Support customer marketing initiatives. Help secure customer participation in local and national marketing activities including press releases, case study write-ups, presentations at events, participation in industry awards, etc.

Requirements:

• Bachelor's degree, MBA preferred.
• Ideally based in or around the Washington D.C. metro area. 
• Demonstrated understanding of the Public Sector market in the United States; specific expertise in Federal
• At least 7+ years of experience in Field Marketing developing and executing on digital programs and events. Familiarity with Federal Agency Based Marketing campaigns is a plus.
• 5+ years experience building pipeline generation marketing programs in the Federal space.
• Strong demand generation, analytical capability, problem-solving skills, event program development and post-event follow up experience.
• Superior ability to communicate with and influence across all levels of the organization.
• Ability to partner internally within Neo4j and with external partners and vendors to achieve objectives.  Also be able to work regionally and execute autonomously.
• Goal oriented, self-starter, able to work independently, but also a team player.
• Proactive learner and creative problem solver who enjoys being in a fast-paced environment.
• Strong project and task-management skills with the ability to organize and run projects from end to end. 
• Ability to analyze a situation, define key objectives, and recommend action plans.
• Ability to work at both strategic and tactical levels.
• Organization of budget and investments that maximize ROI.
• Marketo and Salesforce skills are required.