AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

This role offers an exciting opportunity to work with a dynamic team and drive the future of AppFolio’s event experiences in a fast-growing company in the real estate management industry. Based on the critical, strategic nature of the role and the specified technology tools, the required expertise must focus on platform mastery, deep integration knowledge, and data management. Here is a breakdown of the required technical expertise for the Sr. Events Technology Manager role:

Required Technical Expertise

Event Registration & Management Platform (Cvent); Cvent is our central operating system for events.

Configuration & Build: Mastery of building complex registration workflows, custom forms, payment processing, and confirmation pages for diverse event types (in-person, virtual, hybrid).
Advanced Features: Experience with attendee engagement features, session tracking, badging, and API integration capabilities.
Certification: Cvent Certification (e.g., Certified Event Planner) is highly preferred. An expert-level Proficiency in Cvent (or similar platforms like Bizzabo, Splash, Rainfocus, and Swoogo) is required.
In-App Design & Branding: Ability to manage event website design, branding, and mobile app content structure.

Appointment Scheduling and Meeting Management (Jifflenow); This platform is crucial for ensuring sales and executive meetings are scheduled and tracked efficiently.

Jifflenow Proficiency: Deep understanding of the platform's functionality for scheduling one-on-one meetings, managing meeting space logistics, and integrating with the Sales team calendars.
Integration with CRM: Specific expertise in integrating Jifflenow with Salesforce to ensure meeting data, attendee engagement, and sales opportunities are automatically logged and attributed.

CRM and Marketing Automation Integration (Salesforce & Marketo); This is the core for lead management, attribution, and follow-up.

Salesforce Mastery (Admin/Power User Level):

Data Mapping: Expert knowledge in mapping event data fields (from Cvent/Jifflenow) to corresponding fields in Salesforce to maintain data integrity.
Campaign & Lead Management: Ability to create and manage Salesforce Campaigns, link event registrations to Leads/Contacts, and ensure proper lead scoring and routing post-event.
Reporting: Ability to work with Salesforce reporting tools to analyze event impact on the sales pipeline and revenue.

Marketo Proficiency (or similar to Eloqua, HubSpot, Pardot):

Bi-Directional Integration: Proven experience managing the bi-directional sync between the registration platform (Cvent) and Marketo.
Nurturing & Follow-up: Expertise in using event status updates (Registered, Attended, No Show) as triggers for automated Marketo nurturing campaigns and sales alerts.

Data Visualization and Business Intelligence (Tableau); This enables the strategic analysis required of a Tier 1 event program.

Tableau Expertise (or tools similar to Power BI):

Dashboard Development: Ability to design, build, and maintain interactive, high-level event dashboards in Tableau to visualize event performance, budget vs. actuals, lead generation metrics, and ROI, in partnership with the Marketing Ops team.
Data Sourcing: Proficiency in connecting Tableau to event platform APIs or the centralized data warehouse.

Experience with AI-powered event tools that will scale event programs: Leads event operations using AI tools to improve planning, efficiency, and execution. Sets the pace for smarter, data-driven events that run smoothly and deliver great attendee experiences.

Qualifications

BA/BS degree or higher.
6-8+ years in event marketing and conference management, with extensive experience in technology platforms.
Proficiency in Cvent, Jifflenow, Captello, AirTable, ContractWorks, and Sendso.
Cvent certification is strongly preferred.
Experience designing technology strategies that align with business objectives.
Strong analytical and business impact reporting and presentation skills.

Exceptional skills in cross-functional collaboration, with all levels of the organization and external vendors.

Resourceful problem-solver with strong collaboration skills to navigate complex situations.
Strong critical thinking, creative mindset, entrepreneurial spirit, and ability to implement innovative ideas effectively.

Ability to build, articulate, and present presentations to various audiences.

Willingness or ability to train events and cross-functional teams on technology platforms.
Travel: Up to 30-40% annual travel may be required for on-site event technology support.

Location

Find out more about our locations by visiting our site.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is: $94,400 - $118,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

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Sr. Events Technology Manager

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