Sr. Director Marketing Southern Europe

Our Mission   Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™   Our Values Take the Lead:  We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.   Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. The role Develop and Implement Marketing Strategy

Own and execute the marketing strategy for Italy and Spain.

Collaborate with EMEA leadership and global marketing teams to ensure alignment.

Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region.

Lead the Tinder community and event marketing strategy, driving meaningful connections with users.

Translate data into insights and draw marketing and business conclusions

Align communication strategies with key stakeholders in the US and Europe.

Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.

Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the S.E. region.

Team Leadership and Collaboration

Strong leadership collaboration with Integrated MarComms.

Manage a growing team with plans for future expansion

Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.

Drive Tinder’s brand equity through innovative, culturally relevant campaigns.

Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence.

Market Insights and Strategy Execution Excellence

Oversee content creation, media campaigns, and project delivery in collaboration with external agencies.

Ensure consistent and aligned messaging across all touchpoints.

Translate strategic goals into actionable plans that achieve measurable results.

Experience

Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the tech industry, fashion, streaming, or consumer goods.

Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development

Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.

Experience working in a matrixed organization and leading cross-functional teams.

Cultural Fluency Leadership Skills

Demonstrated ability to build, inspire, and lead high-performing teams.

Strong interpersonal communication skills with experience in managing virtual and cross-functional teams.

Proven experience in top talent and influencers management

Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done.

Additional Attributes