Sr. Director, Marketing

About DAT
DAT is at the heart of the transportation industry. Every day, hundreds of thousands of carriers, brokers, and shippers rely on us to move freight efficiently across North America. As we enter our next phase of growth, we’re transforming how we tell our story, attract new customers, and engage our community across digital and physical channels.

We’re looking for a Senior Director of Marketing to lead acquisition, content, and brand strategy across our business segments — a creative, data-driven leader who can shape how DAT shows up in the market, and drive measurable impact through the full marketing funnel.

This is a high-visibility, high-impact role for a growth-minded leader who’s ready to scale an iconic brand in the logistics tech space.

What You’ll Do

Drive Full-Funnel Optimization and Growth

• Build and execute integrated acquisition strategies across paid, organic, social, events, and content to generate pipeline that meets or exceeds annual revenue targets.
• Translate business goals into data-backed campaign plans aligned to each segment’s GTM motion (marketing-led sales-led, partner-driven).
• Partner with Product Marketing, RevOps, and Sales to measure and ensure funnel health — from MQL → SQL → Opportunity → Closed Won — with clear definitions and accountability at every stage.
• Continuously optimize channel mix, messaging, and budget allocation to maximize CAC efficiency and pipeline ROI.

Lead a Scalable Content and Demand Engine

• Define and execute DAT’s content strategy to drive awareness, thought leadership, and conversion — integrating SEO/GEO, organic content, paid amplification, and lifecycle nurture.
• Build content frameworks that support product launches, vertical plays, and ABM programs.
• Measure and optimize content performance across the funnel — from engagement and intent to revenue contribution.

Build Data-Driven Infrastructure

• Implement an analytics framework to connect marketing activities to pipeline and revenue outcomes.
• Partner with RevOps and Product to evolve our marketing technology stack for scalability, personalization, and attribution.
• Lead funnel optimization initiatives, including landing page testing, nurture flows, segmentation, and lead scoring.
• Establish clear KPIs and reporting cadence, driving a culture of experimentation and performance transparency

Own our Company Brand

• Manage PR and Comms and partner with Product Marketing to define messaging, elevate DAT’s point of view, and establish authority.
• Oversee development of creative assets and storytelling across channels.
• Manage brand guidelines and ensure consistent visual and verbal identity across all teams and regions.
• Partner closely with product marketing, demand generation, and content to ensure an integrated go-to-market engine.

Develop and Scale a High-Performing Team

• Lead and grow a team of channel, content, and operations experts — building a culture of accountability, collaboration, and learning.
• Mentor emerging leaders and foster cross-functional alignment with Sales, Product, and Finance.
• Manage agency and vendor partnerships to extend reach, optimize performance, and scale efficiently.
• Balance strategic leadership with hands-on execution in a fast-moving environment.

Experience & Expertise

• 10+ years in growth, demand generation, or performance marketing, with at least 5 years leading teams in B2B SaaS or enterprise software.
• Proven track record of driving measurable pipeline and revenue growth through multi-channel programs.
• Deep fluency across paid media, organic acquisition, content strategy, analytics, and marketing automation.
• Skilled at managing large budgets and optimizing investments with data-backed rigor.

Skills & Attributes

• Strategic storyteller: You know how to use content and narrative to inspire, educate, and convert.
• Analytical operator: You’re as comfortable in dashboards as you are in brainstorms — turning data into insight and insight into action.
• Collaborative leader: You build bridges across Product, Sales, and RevOps to create unified go-to-market momentum.
• Builder mindset: You thrive in scaling environments and are excited to shape new systems, processes, and teams.
• Hands-on and adaptable: You can zoom in to execute and zoom out to set vision — often in the same day.
• Bias for action: You move fast, prioritize learning, and empower your team to do the same.
  
  

Why DAT?
DAT is an award winning employer of choice.

For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We’ve been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado’s 100 Best Places to Work In Colorado.

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Up to 20 days of paid time off starting in year one
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Employee Assistance Program
• Additional programs - Employee Referral, Internal Recognition, and Wellness
• Free TriMet transit pass (Beaverton Office)
• Competitive salary and benefits package
• Work on impactful projects in a cutting-edge environment
• Collaborative and supportive team culture
• Opportunity to make a real difference in the trucking industry
• Employee Resource Groups

*This position is not eligible for visa sponsorship**

For Washington-based candidates, in compliance with the Washington State Pay Transparency Law, the salary range for this role is $238,000- $327,000+ target bonus.  DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

#LI-hybrid