Sr. Director, Integrated Marketing

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

• Define integrated GTM strategy across categories, channels, and moments to drive customer growth and new customer acquisition.
• Translate brand, category, product, and experience priorities into a single prioritized GTM plan aligned to growth goals and investment.
• Set enterprise focus by deciding which campaigns and moments receive priority—and which do not.

• Define how new customers enter the brand by category (acquisition on-ramps) and clarify category roles in acquisition.
• Build messaging frameworks and value propositions that resonate with first-time buyers and remain consistent across paid, owned, and on-site experiences.
• Partner with Brand, Performance Marketing, Categories, and Analytics to refine message hierarchy and differentiation.

• Own the portfolio of launches, campaigns, and seasonal moments; establish pacing and sequencing.
• Prevent fragmented execution by concentrating resources on the moments that deliver the greatest acquisition and growth impact.

• Translate enterprise strategy into weekly execution plans across campaigns, site moments, and channels.
• Ensure initiatives are clearly scoped, sequenced, aligned to acquisition priorities, and launch-ready across teams.
• Create operating rhythms that close gaps between strategy and execution.

• Partner with eCommerce and Categories to define homepage/category narratives, promotional moments, and customer journeys.
• Ensure on-site experiences reinforce acquisition messaging and reduce friction for new customers.

• Own weekly/monthly/quarterly readouts for new customer acquisition, demand, channel performance, and campaign effectiveness.
• Translate results into recommendations, tradeoffs, and GTM decisions.
• Codify learnings into playbooks, briefs, and planning processes so performance improves over time.

• 12+ years of experience in integrated marketing, GTM strategy, growth marketing, or related roles in consumer and/or eCommerce.
• Proven track record driving new customer acquisition and customer growth through messaging, prioritization, and cross-channel alignment.
• Strong ability to influence and align cross-functional teams without direct ownership of execution.
• Knowledge of how brand marketing, performance marketing, CRM/lifecycle marketing, eCommerce, and site merchandising work together.
• Data-driven decision maker with strong analytical skills; ability to translate insights into strategy and prioritization.
• Excellent communication and stakeholder management skills; ability to simplify complexity and drive action.

• Experience partnering closely with Category Management, Merchandising, Digital Product, and eCommerce teams.
• Familiarity with performance marketing, CRM/lifecycle, testing/optimization, and site conversion strategies.
• Experience operating in matrixed organizations with shared ownership models.
• Experience building marketing operating cadences, campaign frameworks, and GTM playbooks.

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.