Sr. Director, Integrated Marketing

About Us HighLevel is an AI-powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, including agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid-2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid-2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark and we get to help make that happens. Learn more about us on our YouTube Channel or Blog Posts Who You Are You are a senior marketing leader with strong judgment, deep growth instincts, and a creative edge. You understand how creative, brand, and technical marketing execution can either accelerate growth or quietly limit it and you know how to align these functions without turning marketing into a bottleneck. Earlier in your career, you were hands-on across acquisition, funnels, lifecycle marketing, paid media, and conversion optimization. You bring that practitioner mindset into your leadership today, enabling you to quickly assess execution quality, identify gaps, and raise the bar without micromanaging. You are a creative thinker who values experimentation and learning. You are comfortable challenging safe or recycled ideas, encouraging bold but thoughtful testing, and using results whether wins or misses to inform better growth decisions. You lead through clarity, accountability, and sound judgment, and you enjoy working with strong marketers who are leaders in their own right. What Success Looks Like Phase I: Diagnose & Establish Leverage You quickly develop a deep, end-to-end understanding of the growth engine across paid acquisition, creative, funnels, lifecycle, and marketing operations. You clearly identify where performance is strong, where spend or effort is leaking, where systems are slowing momentum, and where the organization is playing it too safe. You form a clear point of view on the highest-leverage opportunities across paid media, creative direction, and lifecycle strategy. Phase II: Sharpen Strategy & Drive Momentum Marketing strategy becomes sharper and more focused across acquisition, creative, lifecycle, and operations. You actively drive changes to priorities, spend allocation, creative direction, and experimentation approach. Teams operate with a consistent experimentation rhythm, clearer signal, and faster feedback loops. Brand and direct-response marketing are intentionally aligned, and teams are oriented around outcomes, ownership, and learning rather than activity. Phase III: Scale Results & Build Durability You build a scalable marketing organization that consistently drives growth without constant intervention. Winning strategies are scaled with discipline, leadership depth is established across functions, and experimentation is institutionalized so innovation is repeatable, not episodic. Teams are empowered to make strong decisions independently while staying aligned to strategy, allowing the marketing organization to compound results rather than rely on heroics. What You’ll Be Doing

Own the strategy for driving traffic, trials, and downstream revenue across the funnel

Define acquisition strategy, traffic mix, funnel structure, offers, promotions, launches, and growth initiatives

Provide strategic input into lifecycle and early retention efforts to improve conversion and long-term revenue impact

Own performance marketing strategy across all paid acquisition channels, including budgets and scaling decisions

Ensure creative and technical execution aligns tightly with growth strategy and revenue outcomes.

Creative & Experimental Growth

Push the organization beyond safe, incremental marketing approaches

Encourage bold, data-informed experimentation across acquisition channels, creative, and offers

Pressure-test ideas before launch and help teams refine concepts prior to execution

Turn successful experiments into repeatable, scalable systems

Step in to help lead strategy shifts when growth plateaus or new opportunities emerge

Performance, Measurement & Learning

Define success metrics tied to trials, revenue, efficiency, and learning

Hold teams accountable for paid media performance, experimentation quality, and scaling outcomes

Ensure decisions are grounded in data rather than opinions, balancing speed with rigor

Understand attribution tradeoffs and lifecycle impact across channels

Regularly review performance data to surface insights and ask the questions others may overlook

Marketing Operations, Creative & Technical Execution

Oversee Marketing Operations and its leadership

Partner closely with Technical Marketing teams responsible for funnels, landing pages, automation, tracking, and infrastructure

Partner with Creative teams responsible for brand, design, video, and marketing assets across direct response and corporate marketing

Set clear standards for what great execution looks like across creative and technical work

Ensure brand and direct-response marketing reinforce one another

Balance speed, quality, and learning so systems support experimentation rather than slow it down

Leadership & Team Development

Lead and develop Directors, Managers, and senior individual contributors across marketing functions

Hire and grow future leaders as the organization scales

Set a high bar for ownership, thinking, and execution

Build a culture of trust, accountability, experimentation, and strong outcomes

What You’ll Bring

Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred) or equivalent experience

15+ years of experience in marketing or growth, including 7+ years leading teams and managing budgets at scale

Meaningful experience leading growth- or revenue-focused marketing teams in high-growth environments

Deep expertise in performance marketing, funnels, direct response, conversion psychology, and paid acquisition

Strong judgment, curiosity, and a bias toward action and results

Ability to operate effectively in ambiguous environments with clear accountability

Why Join HighLevel?

High-growth company with a devoted user base and a huge market opportunity.

A unique chance to shape not just product marketing, but also education and certification strategy.

Collaborative team culture.

Smart, passionate colleagues and room to lead