Sr. Director, Digital Product & Experience

We are seeking an experienced and visionary Senior Director, Digital Product & Experience, to lead our digital product strategy and execution of our end-to-end ecommerce ecosystem—spanning the initial shopping discovery, site experience, UI/UX design, and the critical post-purchase returns process. This role is critical to driving our direct-to-consumer (DTC) growth by delivering exceptional ecommerce experiences that delight customers and drive business results. 

You will own the end-to-end digital product roadmap, championing customer-centric innovation while balancing technical feasibility and commercial objectives. As a senior leader, you will build and mentor a high-performing product team, collaborate cross-functionally with marketing, ecommerce, engineering, site merchandising & experience, customer service and operations, and serve as a key voice in shaping our digital future. 

What you'll get to do: 

Strategic Leadership 

• Define and execute the multi-year digital product vision and roadmap aligned with overall business strategy and revenue goals 
• Lead the DTC Ecommerce product strategy, identifying opportunities to increase conversion, average order value, and customer lifetime value 
• Partner with Technology & Ecommerce leadership to prioritize initiatives, allocate resources, and communicate progress against key milestones 
• Stay ahead of industry trends, competitive landscape, and emerging trends to maintain market leadership 

Product Management & Execution 

• Own the full product lifecycle for web commerce platforms, from discovery and ideation through launch and optimization 
• Drive site experience improvements across the entire customer journey including search, browse, product detail pages, checkout, returns and post-purchase 
• Establish and refine product management processes, ensuring rigorous prioritization frameworks, clear requirements documentation, & effective planning 
• Champion a data-driven culture, leveraging analytics, A/B testing, and customer research to inform decisions and measure success 

User Experience & Design 

• Lead UX/UI teams to deliver intuitive, accessible, and visually compelling digital experiences 
• Advocate for the customer in all product decisions, ensuring usability and delight are never compromised for speed 
• Oversee user research initiatives to deeply understand customer needs, pain points, and behaviors 

Leadership, Team Development & Collaboration 

• Build, lead, and inspire a team of product managers and associated roles, fostering a culture of ownership, innovation, and continuous improvement 
• Mentor and develop team members, providing clear career paths and growth opportunities 
• Collaborate effectively with engineering, ecommerce, marketing, site merchandising & experience, supply chain, operations, and customer service teams to deliver integrated solutions 

Operational Excellence 

• Manage vendor and platform relationships, including ecommerce platforms, personalization tools, and third-party providers 
• Ensure site reliability, performance, and scalability in partnership with engineering teams 
• Own key performance indicators (KPIs) and reporting, providing regular updates to leadership on product health and initiative outcomes 

Strategic Thinking  

• Ability to translate business objectives into actionable product strategies 
• Long-term vision balanced with pragmatic near-term execution 
• Strong commercial acumen 

Customer Obsession 

• Deep empathy for the end consumer  
• Commitment to user-centered design principles and passion for creating seamless, delightful digital experiences 

Leadership & Influence 

• Proven ability to inspire and motivate cross-functional teams 
• Executive presence and confidence presenting to senior leadership 
• Skilled at navigating ambiguity and driving alignment across diverse stakeholders 

Technical Fluency 

• Strong understanding of modern Ecommerce technology stacks, APIs, and integrations 
• Ability to engage credibly with engineering teams on architecture and feasibility 
• Knowledge of analytics platforms (Google Analytics, Adobe Analytics, Mixpanel, Amplitude etc.), personalization tools, and CMS systems 

Analytical Rigor 

• Experience in defining & tracking KPIs including CVR, AOV, bounce rate, and NPS 
• Proficiency in experimentation frameworks and statistical significance 
• Ability to synthesize complex data into clear, actionable insights 

Agile & Iterative Mindset 

• Deep experience with Agile/Scrum methodologies.  
• Comfort with rapid iteration, failing fast, and continuous improvement with strong organizational and prioritization skills. 

Communication & Collaboration 

• Exceptional written and verbal communication. Ability to distill complex concepts for diverse audiences 
• Collaborative approach with a track record of building strong partnerships 

Who you are:

• Bachelor's degree in business, Marketing, Computer Science, or related field; or equivalent experience. 
• 15+ years of progressive experience in digital product management, with at least 7 years in a leadership role 
• Proven track record of success in ecommerce product management within a DTC or retail brand environment 
• Deep expertise in site experience optimization, conversion rate optimization, and customer journey design 
• Strong UI/UX sensibility with experience leading/partnering closely with design teams to deliver exceptional user experiences 
• Experience managing and scaling high-traffic ecommerce platforms (Shopify Salesforce Commerce Cloud, Commerce Tools, or similar) 
• Demonstrated ability to build, lead, and develop high-performing product teams 
• Strong analytical skills with proficiency in leveraging data, A/B testing, and customer insights to drive decisions 
• Excellent communication and presentation skills, with the ability to influence at all levels of the organization 
• Preferably with experience working in retail apparel brands 
• Preferably background in building mobile apps and omnichannel commerce initiatives 
• Preferred familiarity with headless commerce architectures and composable technology stacks 

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $220,000 per year - $275,000 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.