The Senior Specialist, Digital Marketing will lead the development and execution of comprehensive digital marketing strategies and campaigns, manage high-level channel operations, and optimize performance across digital channels to effectively engage target audiences and meet business objectives. This individual will be responsible for execution across marketing automation and digital channels to drive our digital marketing efforts through strategic automation, conversion optimization, and data-driven insights.
Candidates should be comfortable working remotely/work from home anywhere within the US.
Primary Duties:
Paid Media, Media Management and Optimization
Develop and manage advanced paid advertising strategies for platforms like Google PPC, LinkedIn, and programmatic to ensure strategic alignment of marketing initiatives with overarching business goals while maintaining a consistent brand message across all platforms.
In platform execution of paid media initiatives with a focus on channel management, budget allocation and ad optimizations to maximize ROAS.
Collaborate with design and content teams to craft effective advertising creatives and messaging
Oversee the monitoring, reporting and optimization of digital campaigns, implementing A/B testing, and using advanced analytics to drive performance.
Work with third party vendors and agencies in order to activate paid media initiatives in market
Marketing Automation
Design, build, and optimize complex and integrated marketing automation workflows and nurture campaigns in Hubspot
Develop, manage, and execute strategic email marketing plans, incorporating advanced segmentation, personalization techniques, and A/B testing for enhanced customer engagement and ROI
Build and optimize high-converting landing pages using Hubspot to improve performance for lead generation and conversion goals
Collaborate with marketing operations to ensure that the lead scoring models and lifecycle marketing programs are aligned with business objectives along with email marketing and landing page best practices
Reporting & Optimization
Develop comprehensive reporting dashboards and KPI tracking systems within marketing automation platforms to provide actionable insights
Analyze campaign performance, attribution, and ROI across all marketing automation channels
Provide actionable insights and recommendations based on data analysis
Create regular performance reports for leadership and cross-functional teams
Implement continuous optimization strategies based on performance metrics
Document and share advanced best practices for digital marketing processes
Minimum Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field
5+ years of experience in digital marketing, with expertise in paid media, email marketing and marketing automation
Experience and proficiency creating and executing on paid media campaigns in platforms like Google Adwords, LinkedIn, and programmatic platforms
Experience and proficiency working in Hubspot to create emails, landing pages, and workflows
Preferred KSA's:
Expert proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn and programmatic advertising
Strong analytical and problem-solving skills, with advanced skills in marketing analytics and reporting tools (Google Analytics, marketing platform analytics, SFDC dashboards)
Excellent attention to detail and quality assurance mindset with the ability to manage multiple projects and priorities simultaneously
Strong communication skills and ability to build dashboards and reports to present data insights
Hubspot marketing certifications
Excellent written and verbal communication skills and experience managing vendor and agency relationships
Google Adwords, Google Analytics and LinkedIn advertising certifications
Experience working in an agile marketing framework
Physical Requirements:
Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
