Sr. Data Analytics (Website Analytics)

Title: Sr. Data Analytics (Website Analytics)

Duration: 6+ Months

Location: El Segundo, CA

Must Have: experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of:

• Website/mobile (Adobe/Google Analytics)
• DMP/Digital media (nice to have)
• Account data (first and 3rd party), including demographics
• Transactional data (product registrations, eComm, offer redemption)
• Engagement data (email opens/clicks, push notifications taps, web visits and clickstream)
• Data science language skills (Retention/Data Lead only)
• Python
• Modelling/ML
• Other packages / platforms / skills
• Data mining/profiling
• Data visualization: advanced Excel, Tableau, Power BI

Responsibilities:

•Deliver Data-driven, actionable insights

•Analyze on-site customer journeys under an optimization-focused lens

•Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis

•Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role

•Develop an intimate understanding of our client’s business and their customers, and pro-actively identify ways to help our clients achieve their goals

•Work closely with account teams to identify opportunities, participate in sales pitches and strengthen SapientRazorfish’s leadership position in digital transformation

•Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking

Experience Guidelines:

•3-6 years of experience with a focus in Site Analytics and Optimization or related fields.

•Bachelor’s degree, in Marketing, Business, Engineering or a related field.

•Passion for digital analytics, working with data and deriving insights to answer client business questions

•Experience leading and delivering analytics engagements

•Strong knowledge of the digital space and digital analytics

•Strong communication and client service skills

•Strong organizational skills and attention to detail

•Strong consultative skills and the ability to challenge status quo and gain adoption

•Comfort with working in and contributing to a fast-paced, team based environment

•Management or mentorship experience - providing training, project support, career advice and delegated responsibilities

•Proficiency in Adobe Analytics and other Adobe Marketing Cloud products, specifically Test and Target

•Proven ability to influence stakeholder and senior leaders, and manage organizational change

•Recruit and Manage team of ‘rock-star’ analysts

•Build a customer obsessed culture and grow our business