The Sr Commercial Launch Excellence Manager plays a pivotal role in embedding and scaling our new Launch Excellence operating model across the U.S. commercial organization.
This role goes beyond launch execution — it’s about coaching teams, sustaining change, and driving commercial efficiency from launch to sunset. You will partner cross-functionally with Marketing, Commercial Operations, Sales, Market Access, Medical Affairs, and Customer Support to build an integrated, insight-driven approach to product lifecycle management.
You will help teams adopt new ways of working, ensure process consistency through the gated model, and champion continuous improvement through performance insights, training, and best practices.
This is a highly collaborative and strategic role at the intersection of marketing, operations, and change management — ideal for someone passionate about empowering teams and shaping how commercial excellence is executed in practice.
Primary Duties
Drive Launch & Lifecycle Excellence
- Lead the application and continuous improvement of the gated G2M process from business case to launch and post-launch HyperCare, ensuring alignment across all stakeholders.
- Partner with PMO, marketing, sales, market access, and medical affairs to translate strategic intent into actionable launch and lifecycle plans.
- Ensure smooth transitions from launch phase to in-market performance and, eventually, to product sunset planning.
Coach and Enable Cross-Functional Teams
- Act as a coach and change agent, supporting teams in adopting new tools, roles, and behaviors introduced through the G2M transformation.
- In collaboration with PMO, facilitate core team and workstream meetings, promoting accountability, collaboration, and decision-making discipline.
- Identify capability gaps and coordinate with the Director, Marketing & Commercial Excellence, to deliver targeted enablement or training sessions.
Marketing and Commercial Excellence Initiatives
- Support the design and rollout of initiatives to improve end-to-end commercial effectiveness, from launch planning to lead management and customer retention.
- Contribute to refining marketing and commercial performance frameworks, ensuring teams focus on value creation and measurable outcomes.
- Maintain and evolve the shared repository of templates, SOPs, and best practices.
Governance and Performance Management
- Coordinate gate reviews, ensuring clear documentation of milestones, decisions, and next steps.
- Track KPIs related to launch readiness, commercial efficiency, and lifecycle performance; surface insights to leadership to inform future resource allocation.
- Partner with PMO and analytics teams to standardize reporting and foster data-driven decision-making.
Cross-Functional Alignment and Communication
- Foster strong relationships across business functions to ensure unified execution and clarity of ownership.
- Partner with global counterparts to ensure U.S. processes are aligned with global frameworks while remaining locally relevant.
- Promote transparency through regular communications, office hours, and monthly performance reviews.
- Perform all work in compliance with company quality procedures and standards.
- Perform other duties as assigned.
Experience
- Bachelor's degree in Marketing, Business Administration, or a related field or 4 years of related experience in lieu of degree required
- Master's degree preferred.
- 7+ years of experience in product launch planning and marketing management within healthcare or life sciences industries
Knowledge, Skills & Abilities
- Proven experience leading cross-functional projects and managing change across matrixed organizations
- Strong coaching, facilitation, and communication skills — able to influence without authority and inspire collaboration.
- Expertise in launch planning, commercial processes, and marketing operations.
- Demonstrated ability to translate strategic goals into operational execution and performance tracking.
- Curious, organized, and collaborative mindset with a continuous improvement orientation.
The estimated salary range for this role is between $153,000 - $191,600/year. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux’s bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate’s experience and will be presented in writing at the time of the offer.
In addition, bioMérieux offers a competitive Total Rewards package that may include:
- A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
- Company-Provided Life and Accidental Death Insurance
- Short and Long-Term Disability Insurance
- Retirement Plan including a generous non-discretionary employer contribution and employer match.
- Adoption Assistance
- Wellness Programs
- Employee Assistance Program
- Commuter Benefits
- Various voluntary benefit offerings
- Discount programs
- Parental leaves
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