Lead the development and execution of specialty marketing strategies for HBP and Hernia, optimizing initiatives and engaging surgeons through innovative educational programs.
Develop and Execute Specialty Strategy
• Lead the development of procedure-specific marketing strategies for HBP and Hernia aligned with ISK business goals.
• Translate strategies into actionable annual and quarterly execution plans with measurable outcomes.
• Operationalize Intuitive Korea’s initiatives (e.g., QTI, KOL development, Economic Value shaping) into structured programs that support adoption and influence decision-making.
Procedure Adoption & Surgeon Engagement
• Identify and cultivate surgeon champions and potential KOLs in HBP and Hernia.
• Support peer-to-peer programs, live case observations, and proctoring activities in collaboration with Sales and Training.
• Develop structured pathways for Epicenter programs and local/regional workshops.
Medical Society & Academic Engagement
• Manage Intuitive’s presence at key HBP and Hernia specialty societies and academic meetings.
• Plan and execute robotic symposia, P2P courses, and live surgical broadcasts.
• Collaborate with specialty societies to build clinical consensus and awareness.
Clinical Education & Content Development
• Support the development of procedure-specific education materials, digital brochures, and clinical playbooks.
• Coordinate webinars, symposia, and live surgical education programs with faculty surgeons and vendors.
• Gather clinical insights, unmet needs, and user feedback to refine program effectiveness.
Collaboration with Internal Stakeholders
• Partner with Clinical Sales, Product Marketing & Marcom and MACA/GAVE/HEOR to optimize the da Vinci Value content for HBP and Hernia procedures.
• Collaborate with Clinical Affairs with evidence generation, publications, and registry data for marketing use.
• Assist Sales and Training in new hire education, product launches, and ongoing field communications.
• Strong cross-functional experience in both Sales and Marketing within healthcare or medical technology fields.
• Solid understanding of HBP and/or Hernia surgery workflows and clinical environments.
• Proven ability to position and communicate the clinical and patient value of advanced procedures.
• Demonstrated capability in managing multiple concurrent projects in a complex, matrixed organization.
• Leadership potential demonstrated through:
• Learning agility and adaptability
• Strategic, big-picture thinking
• Effective collaboration with KOLs and cross-functional team
Qualifications
• Bachelor’s degree required (clinical or science-related field preferred).
• Minimum 7+ years of experience in the medical device industry or hospital marketing roles.
• Prior exposure to operating rooms, robotic or minimally invasive surgery, or physician engagement strongly preferred.
• Experience in HBP or Hernia areas is highly desirable.
• Ability to travel up to 30–40%, including international and weekend events.
• Comfort with data-driven storytelling (e.g., clinical outcomes, peer-reviewed studies).
• High attention to detail, quality, and alignment with Intuitive’s brand standards.
• Hybrid work environment (Office/Remote).
• Excellent written and verbal communication skills in both Korean and English.
• Proficiency in MS Office Suite; familiarity with CRM platforms and data analysis is a plus.
Intuitive는 고용 기회 균등 고용주입니다. 당사는 인종, 성별, 임신 여부, 성적 지향, 성 정체성, 출신 국가, 피부색, 연령, 종교, 국가 보훈 대상자, 장애 여부, 유전 정보 또는 연방, 주 또는 현지 관련 법률에 따라 보호받는 기타 모든 지위에 관계없이 자격을 갖춘 모든 지원자 및 직원에게 동등한 고용 기회를 제공하며 모든 유형의 차별과 괴롭힘을 금지합니다.
당사는 기회 균등법에 따라 범죄 및 유죄 판결 기록이 있는 고용 자격을 갖춘 지원자를 고려할 것입니다.
Intuitive is a global leader in robotic-assisted surgery, specializing in minimally invasive care that enhances the healing potential of physicians and improves patient outcomes. We are dedicated to transforming healthcare delivery through innovative technology and intelligent design, making life-enhancing care accessible to millions.
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