Who are we?
Since Day 1, KIND has had a vision for a kinder and healthier world. A world in which people never have to choose between what tastes good, feels good, and does good when it comes to their snacking.
Our iconic KIND® bars – made with real, recognizable ingredients – sparked the growth of an entirely new healthy snacking category back in 2004. Now, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient – like nuts or whole grains – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
We’re looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.
What you’ll do......
As the Sr. Assoc. Brand Manager, Innovation you will be responsible for supporting the development of strategic, consumer-based innovation initiatives in support of multiple product lines across the KIND portfolio, including bars, granola, and/or ice cream.
The scope of this role includes, but is not limited to, the following responsibilities:
• Assist in development of winning consumer propositions. Ensure propositions have clearly articulated and differentiated consumer benefits, are rooted in KIND’s right to win, and meet DVF hurdles.
• Advance new items through stage gate process, from product conceptualization through to commercialization.
• Conduct market research and analyze consumer insights to identify opportunities for growth.
• Monitor competitive landscape and emerging consumer trends. Conduct thorough category, channel, and competitive analysis. Translate data into insight, and insights into actionable recommendations.
• Create forecasts for new launches based on market and historical data and evolve forecasts in collaboration with trade marketing.
• Support inputs into key planning processes, such as monthly innovation sufficiency, annual growth plan, and AOP.
• Support partnership with cross-functional teams (Consumer Insights, New Product Development, Operations, Project Management, Quality, Manufacturing, Packaging, etc.) to execute innovation projects with excellence.
• Support partnership with Trade, Demand Planning, Design, Branded Content, etc., to launch all innovation to planned vision, including development of compelling innovation selling stories.
What you’ll bring to KIND.....
• A creative spirit and love of problem solving
• Strong written & oral communication skills
• Excellent analytical skills
• Experience working cross-functionally and influencing without authority
• Interest in innovation and the future of the snacking category
You are…
• A leader, who is able to inspire & motivate teammates, cross-functional colleagues, & external partners to deliver quality work.
• A driven-self starter, who holds yourself accountable to your commitments and results
• A collaborator & team player, who enjoys working alongside others to complete projects
• Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
You have…
• 2-4 years of experience in brand marketing or related field
• A bachelor’s degree – marketing, business, or related field preferred
• Strong organizational & communication skills
• Ability to manage time & competing priorities
• Previous experience working in innovation a plus
Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $95,000 to $110,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What KIND offers
EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace, and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
join our team Join the team who has brought great-tasting nourishment to consumers and communities since 2004, by crafting snacks that taste good, feel good, and do good. We’re looking for passionate, conscious collaborators to help us meet our goals and build a world that’s full of all KINDs of good. Please be aware that our roles may require for you to be exposed to products that contain nuts.
Please mention you found this job on AI Jobs. It helps us get more startups to hire on our site. Thanks and good luck!
Be the first to apply. Receive an email whenever similar jobs are posted.
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Associate Brand Manager Q&A's