Sr. Affiliate Partner Specialist

AI overview

Lead the development and activation of ecosystem partnerships, enhancing revenue and customer retention through strategic management of app collaborations in a rapidly growing SaaS environment.
About Us HighLevel is an AI-powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, including agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid-2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid-2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark—and we get to help make that happen. Learn more about us on our YouTube Channel or Blog PostsAbout the Role Who You Are HighLevel is seeking a strategically minded, execution-focused Ecosystem Partner Manager to build and scale our app integration partner network. In this role, you’ll serve as the primary connector between the HighLevel platform and high-impact complementary SaaS applications, driving both inbound and outbound partnership engagement to strengthen our global ecosystem. You will lead cross-functional conversations with product, GTM, and channel leaders from integration partners to evaluate and launch new app collaborations that generate revenue (new and expansion) and enhance customer retention. These partnerships will play a pivotal role in accelerating strategic vertical expansion and advancing HighLevel’s growth as a leading ecosystem platform. You are a builder, connector, and operator with a strong understanding of SaaS ecosystems and the ability to assess integrations not only for functionality but also for business and revenue impact. You bring a GTM-driven mindset to partnerships—proactively engaging inbound app developers while pursuing high-potential outbound opportunities. As the go-to for early-stage partner strategy, you’ll collaborate closely with internal teams on revenue modeling, enablement, and launch execution, ensuring each partnership delivers measurable value for HighLevel and its customers. What You’ll Be Doing App Ecosystem Development
  • Own the lifecycle of ecosystem app partnerships—from identification to evaluation to activation.
  • Drive outbound engagement with apps that serve core HighLevel verticals (real estate, legal, wellness, education, etc.).
  • Evaluate inbound app integration proposals using a revenue‑first lens.

  • Revenue & Value Modeling
  • Collaborate with Finance, Product, and RevOps to assess the mutual business opportunity of potential integrations.
  • Quantify potential impact on:
  • New logo acquisition (co‑marketing, co‑selling)
  • Expansion revenue (add‑on revenue through app usage)
  • Retention/Stickiness (usage‑based retention lift)

  • Partner Activation & GTM Support
  • Partner with Product Marketing, Enablement, and the Marketplace team to ensure successful launches.
  • Develop simple revenue/enablement toolkits for partner managers and affiliate teams.

  • Internal & External Collaboration
  • Serve as a cross‑functional bridge between GTM, Product, and external partner teams.
  • Document partnership activity, revenue performance, and recommendations for future investments.

  • What You’ll Bring
  • 5–8 years experience in SaaS ecosystem partnerships, integrations, or business development.
  • Deep understanding of partner‑led GTM strategies and integration value assessment.
  • Familiarity with platform APIs and working with product/engineering teams to scope integration plans.
  • Experience with vertical SaaS or platform ecosystems is a major plus.
  • Excellent communication skills with the ability to influence both internal and external stakeholders.
  • Prior success working in PLG or usage‑based environments preferred.
  • Experience at a marketplace platform (Zapier, Shopify, Salesforce AppExchange, etc.) shall be an added advantage. 
  • You’ve worked directly with product‑led or usage‑based monetization teams.
  • Ability to analyze partner performance data and generate actionable insights.

  • Equal Employment Opportunity Information

    The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

    HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

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