Sr. Account Executive, K12

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a high-motivation, high-ownership Account Executive to drive new business growth with K–12 institutions nationwide. In this role, you'll lead consultative sales cycles, teach schools a new way of thinking about digital enrollment strategy, and introduce them to the expanded Niche platform.

You’ll be selling with the advantage of a brand K–12 leaders already know and trust—removing the typical big-name recognition barrier that slows down many sales teams. This credibility allows you to get to real conversations faster, focus on insight-led selling, and accelerate opportunities from the first touch.

This is a fully remote, quota-carrying role focused on outbound and inbound sales activity via phone, email, and virtual meetings. You’ll thrive here if you love building pipeline, shaping opportunities, and exceeding ambitious revenue goals. This role includes clear daily outbound and prospecting activity targets to support pipeline generation and revenue growth.

What You Will Do

During the First Month:

• Learn Niche inside and out by participating in Onboarding sessions and meeting cross-functional partners
• Build strong foundational knowledge of the Niche Core products and Niche Engage
• Shadow Partnership Executives in various segments to observe best practices related to communicating the Niche product offerings, and how to best position the products based on the customer needs and goals
• Partner with Business Operations & Analytics to understand our campaign performance data and value narrative

Within 3 Months:

• Conduct sales demos pitching the Niche digital advertising enrollment products and NIche Engage products to K-12 institutions demonstrating effective product positioning and effective selling of the Niche solutions  
• Build and manage a strong pipeline within your assigned territory of K–12 institutions
• Deepen product knowledge through ongoing advertising, enrollment, and communication-tool training

Within 6 Months:

• Become a trusted advisor to schools in your territory, demonstrating expertise in K–12 marketing, enrollment challenges, and emerging communication best practices
• Consistently deliver monthly revenue targets by achieving contract volume goals and total contract value amounts
• Leverage data and industry insights to tailor your message to each decision-maker

Within 12 Months:

• Serve as a subject-matter expert on digital marketing and parent communication strategy within your segment
• Listen to customer feedback and recommend innovative solutions to management team related to possible improvements to product, pricing, packages, etc in order to better serve the assigned school segment
• Achieve or exceed your annual new business bookings goal

What We Are Looking For

• 5+ years of successful full-cycle sales experience, ideally in SaaS, digital media, or edtech environments
• Proven, verifiable track record of quota achievement, with a history of exceeding goals; consistent top-10% performance is a strong plus
• Exceptional virtual presentation and communication skills—able to clearly articulate value, teach insights, and tailor messaging to different stakeholders
• Demonstrated ability to thrive in a fast-paced, high-change environment, balancing strong individual ownership with collaboration across teams
• A fearless prospector—persistent, competitive, and confident driving next steps and asking for the business
• Willingness to initiate outbound calls, leverage social platforms, and engage multi-threaded decision-makers across the K–12 ecosystem
• Experience using Gong to improve call quality, refine messaging, manage opportunities within deal boards, and surface coaching insights
• Working knowledge of Account-Based Marketing (ABM) strategies and the ability to collaborate effectively with marketing counterparts to influence demand
• Openness to adopting new technology, especially emerging AI sales tools, and the ability to learn and apply them quickly to improve productivity and performance
• Proficiency in Salesforce for managing pipeline, maintaining rigorous deal hygiene, forecasting accurately, and driving disciplined opportunity management

Preferred Experience

• Bachelor's degree in a business or education related field
• Experience selling into K–12 institutions
• Background in education technology, digital marketing, or enrollment solutions
• Experience with consultative selling a plus

Compensation 

Our national target base salary range is $75,000 - $80,000, plus uncapped commission and participation in our Stock Option Program. The OTE (On Target Earnings) for this role will be $163,000.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package. This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.