About HighLevel
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 micro-services, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
About the Role
The Platform Experience team plays a critical role in driving organizational growth by optimizing Time-to-Productivity (TTP) metrics across the platform. Our mission is to create seamless, high-impact experiences that accelerate customer success and increase trial-to-paid conversions.
We own and evolve two mission-critical growth products:
Onboarding – A no-code/low-code guided experience that enables customers to quickly
set up and derive value from the platform.
Launchpad – A conversion-focused enablement engine that helps customers activate key
features efficiently.
Both products are continuously optimized through data-driven experimentation and A/B testing,
allowing us to identify and implement the most effective solutions for customer conversion and
retention.
Additionally, we own Global Search, a high-performance system that enables users to search
anything across the platform in fractions of a second, ensuring speed, reliability, and
discoverability at scale.
Our systems directly impact growth, engagement, and customer satisfaction—making stability,
performance, and engineering excellence non-negotiable.
Responsibilities
Design and build highly reliable, scalable systems to ensure mission-critical applications maintain near 100% uptime.
Proactively identify, debug, and eliminate performance bottlenecks and production issues.
Drive incident prevention through root cause analysis and systemic fixes.
Own end-to-end feature delivery from design to production.
Establish and enforce high coding standards, review practices, and clean architecture principles.
Practice and promote Test-Driven Development (TDD).
Collaborate with product and data teams to measure, analyze, and optimize conversion funnels.
Contribute to long-term technical vision and architectural decisions.
Drive cross-team collaboration to improve platform-wide engineering standards.
Identify opportunities to implement AI-driven bots, intelligent workflows, and automation systems to improve customer productivity and internal efficiency.
Integrate AI capabilities within Onboarding, Launchpad, and Global Search to enhance user experience and personalization.
Requirements
5+ years of full-stack engineering experience with significant backend/system design exposure.
Deep expertise in distributed systems and event-driven architecture.
Strong experience with asynchronous job processing and background workers.
Solid understanding of both relational and NoSQL databases (MongoDB, ClickHouse preferred).
Strong experience with modern frontend frameworks (Vue.js, React, or Angular).
Ability to design and optimize interactive dashboards and data-heavy UIs.
Excellent understanding of software design patterns, API design, and microservices.
Hands-on experience with CI/CD pipelines, TDD, and automated testing frameworks.
Strong performance tuning, profiling, and optimization skills (especially Node.js).
Experience with caching, rate limiting, and queuing systems.
Strong knowledge of Elasticsearch for search, indexing, and analytics.
Experience using Redis for caching, session storage, or background queues.
Strong communication skills with the ability to work cross-functionally.
Ability to make clear architectural trade-offs and guide team decision-making.
Bonus Skills
Contributions to open-source tools, internal platforms or engineering blogs
Exposure to AI-driven content tools or automation systems.
EEO Statement
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government record keeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
