Paired is a global staffing and recruiting agency that specializes in connecting remote work opportunities with top-tier talent. We aim to help individuals find excellent jobs that align with their skills, regardless of their geographical location.
We are currently looking for a Social Media Virtual Assistant to support a US-based company in managing their social media presence. In this role, you will be responsible for creating engaging content, scheduling posts, and interacting with the audience across various social media platforms. This remote position offers flexibility while being a critical part of the company's marketing strategy.
Responsibilities:
- Respond to inbound DMs in a timely, professional, and brand-aligned manner.
- Follow structured conversation flows/scripts to qualify leads and move them toward conversion.
- Reply to comments strategically to increase engagement and encourage direct conversations.
- Maintain consistent communication with prospects while keeping a friendly and natural tone.
- Support lead conversion through DM conversations without being overly pushy or robotic.
- Post pre-planned and pre-approved content as scheduled (execution only).
- Ensure all interactions are aligned with the brand voice, messaging guidelines, and response standards.
- Keep conversations organized and track follow-ups to avoid missed opportunities.
- Escalate questions, objections, or complex cases when needed.
- Collaborate with the team to share common objections, response patterns, and messaging feedback.
Requirements
-
1+ year of experience in DM setting, community management, customer support, or social media engagement (Instagram preferred).
- Strong written communication skills in English with the ability to maintain a clear, friendly, and brand-aligned tone.
- Experience handling Instagram DMs and comments in a professional and timely manner.
- Comfortable following scripts, guidelines, and structured conversation flows to support lead conversion.
- Ability to identify qualified leads and move conversations forward naturally (without sounding robotic or pushy).
- Strong attention to detail when replying, tracking conversations, and maintaining consistency in messaging.
- Reliable, organized, and responsive with good time management.
- Comfortable working in an execution-focused role (this is not a strategy/creative lead position).
- Able to post pre-planned/scheduled content accurately and on time.
- Basic understanding of social media engagement and conversion principles is a plus.
- Experience using Instagram, Meta Business Suite, CRMs, or messaging tools is a plus.
- Availability to respond within expected working hours and maintain consistent communication coverage.
Benefits
- Competitive base salary.
- Ability to work remotely.
