Men in Blazers is the No. 1 Soccer Media Network in the U.S. With a wide reach and a diverse, vocal fan base, we engage with teams, players, celebrity fans, and brands we love, to share our passion for soccer across the nation. Using humor, emotion, intelligence, and to-the-minute pop cultural aptitude, we provide fans with unique content that breaks down the biggest stories in the game in ways that are authentic, meaningful, and compulsively entertaining.
We are looking for a Social Media Strategist, who will develop overarching social media strategies to promote Men in Blazers Media Network’s content, play a lead role in real-time match-day coverage, increase brand awareness, and engage with audiences. Key responsibilities include disseminating platform best practices and strategies to a wider team, analyzing performance metrics, monitoring social trends, collaborating with influencers and other teams, and ensuring brand consistency across platforms like Instagram, TikTok, and Twitter to achieve business objectives.
Social Media Strategist
Location: United States, Remote
What you’ll do:
- Develop and implement comprehensive social media strategies aligned with the media network's goals, including content pillars, platform selection, and audience targeting, particularly as it relates to Premier League weekend.
- Lead development of additional brand verticals and net-new content accounts to promote continual brand growth.
- Oversee the creation of engaging content (videos, graphics, copy).
- Operate in an always-on capacity, leading on Premier League soccer coverage during weekend hours.
- Monitor social media analytics, analyze campaign performance, and provide reports with actionable insights to optimize strategies and achieve desired outcomes.
- Stay updated on emerging social media trends, pop culture, and new platforms to identify opportunities and keep content relevant.
- Constantly evaluate and brief the MiB social team on the changing nature of platform best practices and algorithms.
What you need:
- 3+ years of experience in a social media management or strategy role, preferably within sports or entertainment
- Mastery of major social media platforms and how to leverage their unique features
- An unresting passion for the game of soccer, and an understanding of the history of the game
- Ability to connect social media activity to larger business goals and translate them into effective plans.
- Understanding of SEO, web traffic metrics, and other digital marketing principles to inform social strategies.
- Proficiency in creating or directing the creation of visual and written content for various social platforms.
- Ability to interpret data to measure success, understand audience behavior, and make data-driven decisions.
- Strong verbal and written communication skills to interact with audiences and collaborate effectively with internal teams (design, content) and external partners (influencers, vendors).
Men In Blazers LLC is an equal opportunity employer.
